# Atypical Family Photoshoots The i-D Magazine Anna Ewers Editorials Depicts Unusual Kinship Scenes By Jordy E | Published 2015-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/id-magazine-anna-ewers References: [womenmanagement.fr](http://www.womenmanagement.fr/anna-ewers-by-alasdair-mclellan-for-id-magazine-ss-2015/) & [i-d.vice](http://i-d.vice.com/en_us) The Summer 2015 i-D Magazine Anna Ewers editorial made the model appear as if in a family photoshoot alongside John Waters and Mink Stole. Together the team came across much like the typical [father, mother and daughter trio](https://www.trendhunter.com/trends/la-famiglia-collection), albeit with some [serious couture twists](https://www.trendhunter.com/trends/chanel-spring-summer-2026). In the shots, McLellan captured a pink fur-lined coat, a high rise leather skirt and a [dainty pajama set](https://www.trendhunter.com/trends/skimsloungeset-holiday). In spite of the kinship motifs that informed this production, there were some morose elements present, seen in a weathered gravestone. One of the most memorable aspects of this i-D Magazine production is its striking display of cosmetics. In place of dainty, subdued make up were dark, drawn on eyebrows and winged eyeliner. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Family Portraits:** The rise of unusual family photoshoots presents opportunities for photographers and artists to experiment with creative, non-traditional concepts. - **Dark and Dramatic Makeup:** The trend towards darker and more dramatic makeup styles offers potential for new product lines and marketing approaches by cosmetics companies. - **Couture Twists:** Incorporating unexpected or avant-garde fashion elements into traditional clothing designs provides an opportunity for fashion designers to create boundary-pushing collections. ### Sectors Adopting This - **Photography:** Unconventional family photoshoots create opportunities for unconventional and artistic photographers to offer new and unique services to clients. - **Cosmetics:** The trend towards dark and dramatic makeup opens up new product development opportunities for cosmetics companies and the potential for new marketing approaches. - **Fashion Design:** Incorporating avant-garde fashion elements into traditional designs offers the fashion industry an opportunity to push boundaries and create truly innovative collections. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)