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# Crimped Hair Editorials
The i-D Magazine Alphabetical Issue is Covered by Supermodel Kate Moss

By Meghan Young | Published 2013-02-06 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/id-magazine-alphabetical-issue
References: [trendland](http://trendland.com/kate-moss-by-daniele-iango-for-i-d-pre-spring/) & [i-donline](http://i-donline.com/)

The i-D Magazine Alphabetical Issue does not feature one cover starring Kate Moss, but three. Going all out to celebrate the publication's 20 year working relationship with the supermodel, the accompanying cover shoot showcases her sweet and sensual side in a way that hasn't been captured in some time. As though transporting her back in time, Moss shows off her youthfulness beautifully,

Lensed by photographer duo Daniele Duella and Iango Henzi, the i-D Magazine Alphabetical Issue cover shoot was styled by fashion director Charlotte Stockdale. Stockdale clad the British beauty in pieces pulled from the [Spring 2013 collections](https://www.trendhunter.com/trends/knys-fall-2025) of such labels as [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign), [Dior](https://www.trendhunter.com/trends/dior-2024-campaign), and Saint Laurent. The looks were finished with crimped hair by Luigi Murenu and a flawless face by Sandra Cooke.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 87% | Activity: 30% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Crimped Hair Trend:** The resurgence of crimped hair in editorial shoots presents an opportunity for haircare brands to innovate with new styling products and techniques.
- **Supermodel Revival Trend:** The use of iconic supermodels in editorial shoots is a trend that provides opportunities for fashion brands to celebrate their heritage and reach a wider audience through nostalgia marketing.
- **Alphabetical Issue Trend:** Publishing companies can create buzz and increase sales through special edition issues like i-D Magazine's Alphabetical Issue featuring multiple covers of a beloved model.

### Industries Being Reshaped

- **Fashion:** Fashion brands can leverage the crimped hair trend and the supermodel revival trend to create new collections and marketing campaigns that tap into consumers' nostalgia and love for iconic models.
- **Beauty:** Haircare and makeup brands can capitalize on the crimped hair trend and flawless face look in editorial shoots to develop new products and tutorials for consumers seeking to recreate these looks at home.
- **Publishing:** Publishing companies can embrace the Alphabetical Issue trend and use multiple covers of popular models to create collector's editions and increase sales through limited-time offers.

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