# Frank Metropolitan Photoshoots The i-D Magazine Alasdair McLellan Editorial Showcases Urban Life By Jordy E | Published 2015-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/id-magazine-alasdair-mclellan References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2015/06/karly-loyce-by-alasdair-mclellan-for-i-d-summer-2015.html) & [i-d.vice](http://i-d.vice.com/en_us) The latest i-D Magazine Alasdair McLellan photoshoot showcases a visibly frank look at model Karly Loyce. McLellan shot Loyce before an assortment of exceptionally [urban backdrops](https://www.trendhunter.com/trends/metropolitan-collection-2), giving way to a production characterized by an [edgy, metropolitan mood](https://www.trendhunter.com/trends/back-to-the-city). The urban theme of this McLellan editorial was paired with a ribbed leather coat, a printed top and a flowing cape-style shawl. These pieces are all well-suited to downtown settings, especially when matched with a crisp pair of white sneakers. While some of the items featured are appropriate for everyday wear, this i-D team stuck to the brand's atypical couture roots with an angular vest, billowing sleeves and long slits. These additions reinterpret [classic street wear](https://www.trendhunter.com/trends/hm-x-glenn-martens), no matter the backdrop. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Urban Photoshoots:** Opportunity for disruptive innovation in the fashion industry by combining urban settings and high fashion to create visually impactful editorials. - **Edgy Metropolitan Mood:** Opportunity for disruptive innovation in the photography industry by exploring alternative and unconventional themes that capture the urban lifestyle in a unique way. - **Reimagined Streetwear:** Opportunity for disruptive innovation in the apparel industry by reinterpreting classic streetwear elements with avant-garde designs to create edgy and fashion-forward pieces. ### Industries Being Reshaped - **Fashion Industry:** Disruptive innovation opportunities in the fashion industry include incorporating urban settings and high fashion into photoshoots to create visually impactful editorials. - **Photography Industry:** Disruptive innovation opportunities in the photography industry include exploring alternative and unconventional themes that capture the urban lifestyle in a unique and visually striking way. - **Apparel Industry:** Disruptive innovation opportunities in the apparel industry include reinterpreting classic streetwear elements with avant-garde designs to create edgy and fashion-forward pieces. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Festive Lifestyle Streetwear Capsules](https://www.trendhunter.com/trends/autonomy-collection-3.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)