# Cinematic Love Story Series The i-D Fall 2013 Photo Shoot Features Everyday Romance By Leslie Chen | Published 2013-09-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/id-fall-2013 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/09/sam-rollinson-jacob-morton-by-richard-bush-for-i-d-fall-2013-editorial.html) & [i-donline](http://i-donline.com/adv/holding/) The i-D Fall 2013 will get you in the mood for a soaring love story. Shot by photographer Richard Bush and starring models Sam Rollinson and Jacob Morton as the two love birds, this photo shoot is a lovely [romantic narrative](https://www.trendhunter.com/trends/must-be-love) that looks like it could be turned into a movie. Most of the images are set in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), giving it a [classic feel](https://www.trendhunter.com/trends/il-pranzo-campaign) that will remind you of films like Casablanca or Gone with the Wind. The models embrace by the water, share dessert and even go to the movies; normal everyday things that most couples do. See the i-D Fall 2013 photo shoot for yourself and dive right into this on screen romance. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Romantic Photo Shoots:** Opportunity to create more cinematic, love story style photoshoots for advertising and marketing campaigns. - **Classic Hollywood Aesthetic:** Opportunity to incorporate a classic, black and white aesthetic in film and photography to evoke nostalgic emotions and timeless elegance. - **Everyday Couple Storytelling:** Opportunity to showcase everyday couple scenarios in advertising and content creation to appeal to relatable experiences and emotions in consumers. ### Sectors Adopting This - **Fashion:** Opportunity to use romantic and cinematic storytelling in fashion campaigns and photoshoots. - **Film:** Opportunity to incorporate classic Hollywood aesthetics and romantic, relatable storylines in film production. - **Advertising:** Opportunity to use everyday couple scenarios to appeal to relatable experiences and emotions in consumers, and incorporate a classic Hollywood aesthetic in advertising campaigns. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)