# Long-Lasting Ice Lollies Bompas & Parr's "Non-Melting Icy Poles" Outlast Conventional Popsicles By Laura McQuarrie | Published 2018-08-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/icy-poles References: [concreteplayground](https://concreteplayground.com/wellington/food-drink/food-artists-bompas-parr-have-invented-non-melting-icy-poles/) & [bompasandparr](http://bompasandparr.com/projects/view/scoop) As part of its multi-sensory exhibition, SCOOP: A Wonderful Ice Cream World, Bombas & Parr is giving people the chance to try "[non-melting icy poles](https://www.trendhunter.com/trends/ezee-freezee)" that are said to last much longer than [conventional popsicles](https://www.trendhunter.com/trends/popoff). Based on the success of its inventive creation and the feedback it receives from the public, Bombas & Parr may even consider introducing the desserts to supermarkets. The "the world's first non-melting ice lolly" from Bombas & Parr takes advantage of a creation by Geoffrey Pyke in World War II. Pyke developed pyrkete as a frozen composite material made with a blend of sawdust and wood pulp dispersed in ice. Bombas & Parr's modern adaptation of this idea takes inspiration from pyrkete and reinvents the creation with [edible fruit fibers](https://www.trendhunter.com/trends/frollies). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Non-melting Food Products:** Innovating food products that do not melt or have an extended shelf life could disrupt the frozen food market and benefit the food industry's distribution models. - **Multi-sensory Experiences:** Brands can appeal to customers by creating immersive and interactive experiences that engage the senses, both in-person and virtually. - **Sustainable Alternative Packaging:** Creating eco-friendly packaging alternatives that preserve the quality and durability of food products could benefit both consumers and the environment. ### Industries Being Reshaped - **Frozen Food Industry:** The development of non-melting food products could revolutionize the frozen food industry and its distribution models, providing convenience and cost-efficiency to consumers and businesses alike. - **Food & Beverage Industry:** Creating multi-sensory experiences and introducing innovative products like non-melting food items could enhance brand loyalty and increase consumer engagement within the food industry. - **Packaging Industry:** Developing eco-friendly and sustainable packaging alternatives that maintain the durability and quality of food products could improve sustainability efforts and profitability for the packaging industry. ## Related on Trend Hunter - [Freeze-Dried Ice Creams](https://www.trendhunter.com/trends/ice-cream-that-doesnt-melt.md) - [Freeze-Dried Ice Cream Cubes](https://www.trendhunter.com/trends/frozen-cloud-by-panfruit.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md) - [Frozen Candy-Inspired Ice Pops](https://www.trendhunter.com/trends/mega-push-pop-ice.md) - [Sweet-and-Sour Ice Pops](https://www.trendhunter.com/trends/bomb-pop-1.md) - [Multi-Sensory Ice Pops](https://www.trendhunter.com/trends/bomb-pop-extremes.md) - [Freeze-Dried Ice Cream Sandwiches](https://www.trendhunter.com/trends/freeze-dried-ice-cream-sandwiches.md) - [Swirled Mango Juice Popsicles](https://www.trendhunter.com/trends/mango-ice-lolly.md) - [Long-Lasting Hard Candies](https://www.trendhunter.com/trends/sweeter-collective.md)