# CBD-Infused Icy Gels This Pain Reliever by Not Pot Freezes Pain Fast By Laura McQuarrie | Published 2023-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/icy-gel References: [notpot](https://notpot.com/products/icy-gel)  There are tons of cooling pain relief gels on the market that are packaged in a clinical way but not the CBD ICY GEL by [Not Pot](https://www.trendhunter.com/trends/pink-champagne-gummies). This clinical-strength topical solution for pain relief delivers fast-acting, deep relief for sore muscles, joints, achy backs and arthritis. The product is powered by 500mg of sustainably sourced, hemp-derived CBD, along with aloe, arnica, menthol and MSM. Altogether, the formula is vegan, cruelty-free, paraben-free, sulfate-free and fragrance-free, which suits the values of its Millennial and Gen Z audience in particular. Unlike other kinds of pain relief gels that can be overly numbing, this one delivers soothing, along with a comfortable level of cooling. Not Pot's playful, tri-colored packaging reminds of a rocket pop and instantly conveys the cooling relief it provides. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 39% | Activity: 45% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Cbd-infused Pain Relief Products:** There is an opportunity to develop CBD-infused pain relief products for Millennial and Gen Z audiences that are vegan, cruelty-free, paraben-free, sulfate-free and fragrance-free. - **Fast-acting Pain Relief Solutions:** There is a trend towards developing fast-acting, deep relief pain relief products that deliver soothing in addition to a comfortable level of cooling. - **Packaging Inspired by Childhood Treats:** There is a trend towards developing playful, tri-colored packaging reminiscent of childhood treats that instantly conveys the cooling relief pain relief products provide. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry may benefit from developing sustainable, vegan, and cruelty-free CBD-infused pain relief products. - **Pharmaceuticals:** Pharmaceutical companies could explore creating fast-acting pain relief solutions that are sulfate-free, paraben-free, fragrance-free and are powered by hemp-derived CBD. - **Consumer Goods:** Consumer goods companies can take advantage of playful, tri-colored packaging reminiscent of childhood treats to create a unique packaging brand for their products. ## Related on Trend Hunter - [Cooling CBD Balms](https://www.trendhunter.com/trends/cooling-cbd-balm.md) - [Temperature-Transforming CBD Salves](https://www.trendhunter.com/trends/cbd-salve.md) - [CBD-Infused Vegan Body Rubs](https://www.trendhunter.com/trends/body-rub.md) - [Anti-Inflamatory CBD Softgels](https://www.trendhunter.com/trends/relief-softgels.md) - [Pain-Banishing Cannabis Rubs](https://www.trendhunter.com/trends/cannabis-rub.md) - [Pain-Relief CBD Creams](https://www.trendhunter.com/trends/cbd-pain-relief-cream.md) - [Ayurveda-Inspired CBD Creams](https://www.trendhunter.com/trends/max-pain-relief-cream.md) - [Sensorial Remedy Kits](https://www.trendhunter.com/trends/pain-relief-kit.md) - [Natural Pain Relief Creams](https://www.trendhunter.com/trends/saje-pain-release.md)