# Icy Tonal Low-Top Basketball Shoes Jordan Brand Launches an Icy Easter Colorway of the 12s By Amy Duong | Published 2021-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/icy-easter-colorway References: [hypebeast](https://hypebeast.com/2021/2/air-jordan-12-low-easter-db0733-190-release-info) Jordan Brand introduces a pair of the [Air Jordan 12](https://www.trendhunter.com/trends/flu-game-colorway) sneaker model in an [Icy Easter colorway](https://www.trendhunter.com/trends/easter-pack-1) design as the holiday approaches next season. The upper is crisp and features a clean look throughout as there are two types of white leather to create the upper. It starts with smooth leather that can be seen at the stitched seam base foundation and tumbled white leather to make up the mudguard. Iridescent detailing comes through on top of the eyestays and the midfoot area. As a branding detail, there is the addition of a [Jumpman](https://www.trendhunter.com/trends/phantom-colorway-1) logo in silver embroidered on top of the tongue. The back of the shoe has a black heel tab with white branding details. Image Credit: Hanzuying ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Icy Easter Colorway Sneakers:** Opportunities for sneaker brands to create limited edition colorways based on holidays and seasons. - **Two-tone Leather Sneakers:** Innovative ways to utilize different types of leather for a unique look in sneaker design. - **Iridescent Sneaker Details:** Incorporating iridescent materials into sneaker design for added visual interest. ### Industries Being Reshaped - **Athletic Footwear:** Creating new and trendy designs for basketball and other athletic shoes. - **Fashion:** Utilizing popular cultural events and holidays to create limited edition clothing and footwear lines. - **Luxury Retail:** Designing and marketing limited edition, high-end sneakers to collectors and fashion enthusiasts. ## Related on Trend Hunter - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Holiday-Honoring Pastel Sneakers](https://www.trendhunter.com/trends/easter-colorway-1.md) - [Minimal Sleek Basketball Shoes](https://www.trendhunter.com/trends/pure-money.md) - [Light-Tonal Low Basketball Sneakers](https://www.trendhunter.com/trends/air-jordan-1-low-3.md) - [Subtle Dual-Tonal Sneakers](https://www.trendhunter.com/trends/white-and-navy.md)