# iCrap iThe iTrend of iPutting an i iNext to iEverything By Ben Preiss | Published 2007-07-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/icrap-ithe-itrend-of-iputting-an-i-inext-to-ievery-idamn-inew-ithing-ithat References: [trendhunter](http://www.trendhunter.com/benpreiss/) iSomeone iMust iPut an iStop iTo iThis iMadness. Seriously, what did Steve Jobs start when he launched the precious [iPod](https://www.trendhunter.com/trends/tinypod)? First of all, as cool as the iPod is, the innovation has dominated the [portable media marketplace](https://www.trendhunter.com/trends/tl1-music-player) so much that there is little opportunity for any competitors to enter the market, even if they have cool innovations. However, the shocking point to note today is that the iPod has also polluted the product world with poorly branded products. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Iprefixing:** Opportunity for disruptive innovation in creating innovative product names without iPrefixing everything. - **Branding:** Opportunity for disruptive branding innovations to prevent market saturation with poorly-branded products. - **Alternative Media Players:** Disruptive innovation opportunity for companies to create alternative media players that capture new market demand for more diverse offerings. ### Sectors Adopting This - **Technology:** Disruptive innovation opportunity for technology companies to explore new offerings beyond portable media players after the saturation resulting from iPrefixing. - **Marketing:** Opportunity for disruptive innovation in marketing by creating effective branding approaches that stand out in an iPrefixed market. - **Consumer Electronics:** Opportunity for consumer electronics companies to create new and innovative products that cater to the changes in market demand away from iPrefixed products. ## Related on Trend Hunter - [Smartwatch-Turned Nostalgic Handheld](https://www.trendhunter.com/trends/tinypod.md) - [Nostalgic Music-Inspired Mirrors](https://www.trendhunter.com/trends/imirror.md) - [Nostalgic Timeless Click Devices](https://www.trendhunter.com/trends/ipod-classic-fidget.md) - [Retro Music Device-Inspired Mirrors](https://www.trendhunter.com/trends/drought.md) - [MP3 Player Smartphone Wallpapers](https://www.trendhunter.com/trends/ipod-wallpapers.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md) - [Nostalgic Watch-Fitting Cases](https://www.trendhunter.com/trends/tinypod-1.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Nostalgic Web Browser Apps](https://www.trendhunter.com/trends/ipod-social.md)