# Geeky Hygiene Products ICQ Toothpaste & Gmail Soap By Going Like Sixty | Published 2008-03-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/icq-toothpaste-gmail-soap References: [geeksugar](http://www.geeksugar.com/1127131) Hey want to get geeky clean? Then try the new ICQ toothpaste and it's minty freshness. How about some Russian made Gmail soap? I'm sure the trademarks have all been cleared by the Google boys. But that's all geek to me. Use these products and the geek-god/goddess in you will be released. **Implications** - Geek products are making their way into mainstream society, with more and more geek-branded products infiltrating homes and taking over other ordinary household items. Such an embrace for nerdy products points to an overall acceptance of geekdom, in which it is no longer considered "uncool" to be labeled a geek. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 17% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Geek-inspired Hygiene:** Trend of incorporating geek culture in standard hygiene products creates opportunity for innovation in niche products and unique branding strategies. - **Mainstreaming Geek Culture:** Increasing acceptance and popularity of geek products signal opportunity for businesses to cater to a previously neglected market. - **Novelty Personal Care Products:** Introduction of uncommon personal care items like toothpaste and soap that cater to specific consumer interests presents opportunity for businesses to offer unique personal care products. ### Sectors Adopting This - **Hygiene Products:** Incorporating geek culture into hygiene products presents opportunity for companies in the hygiene industry to innovate and expand their product line. - **Niche Consumer Goods:** Increasing demand for unique and novelty consumer goods provides a market opportunity for businesses to cater to specific interests and preferences. - **Geek Culture Merchandise:** Growing popularity of geek culture presents an opportunity for businesses to expand into merchandise featuring geek-inspired themes and designs. ## Related on Trend Hunter - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md) - [Nostalgic Superhero-Inspired Soaps](https://www.trendhunter.com/trends/cowabunga-cleanse.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md) - [Game-Themed Soap Collabs](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty.md) - [Gamer-Approved Soap Products](https://www.trendhunter.com/trends/dr-squatch-x-minecraft.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Dual-Action Oral Care Foams](https://www.trendhunter.com/trends/foamgle.md) - [Collaboration Fantasy Adventure Soaps](https://www.trendhunter.com/trends/the-one-ring-rinse.md)