# Private Equity Brand Acquisitions Iconix Brands Will Be Acquired by a Firm Named Lancer Capital By Daniel Johnson | Published 2021-06-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/iconix-brands References: [retaildive](https://www.retaildive.com/news/iconix-brands-to-be-acquired-by-private-equity-firm/601737/) & [globenewswire](https://www.globenewswire.com/news-release/2021/06/11/2245934/0/en/Iconix-Enters-into-Definitive-Agreement-to-be-Acquired-in-Go-Private-Transaction.html) Lancer Capital, a private equity firm, recently agreed to purchase Iconix Brands in a deal worth $585 million, the deal is expected to close before the end of quarter three this year. Iconix Brands owns several brands including [Umbro](https://www.trendhunter.com/trends/umbro-4), Starter, Mossimo, [London Fog](https://www.trendhunter.com/trends/london-venture-partners) and others. Following the acquisition, Iconix Brands will transition to become a private company. The new deal also dictates that Lancer Capital will put $60 million in as equity capital. [Silver Point Capital](https://www.trendhunter.com/trends/silver-fox-coffee-boutique), a hedge fund, will provide debt financing for the acquisition. “After a thorough and deliberative examination of all potential strategic alternatives, the Board of Directors determined that the transaction with Lancer provides the best value for our stockholders. We expect that Iconix will continue developing its brands and supporting its partners as a private company," said Bob Galvin, the Chief Executive Officer at Iconix. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Private Equity Brand Acquisitions:** Private equity firms are acquiring brands and taking them private to increase their value and provide better returns to investors. - **Investment in Iconic Brands:** Investors are recognizing the potential of iconic brands and investing heavily to acquire them and increase their value through better management and marketing strategies. - **Debt Financing for Acquisitions:** Hedge funds are providing debt financing to private equity firms for brand acquisitions, creating new opportunities for financing and investment in this space. ### Industries Being Reshaped - **Private Equity:** Private equity firms are targeting brands for acquisition and taking them private to maximize their value and returns. - **Brand Management:** Investors are recognizing the potential of iconic brands and focused on better management and marketing strategies to increase their value. - **Hedge Funds:** Hedge funds are providing debt financing to private equity firms for brand acquisitions, creating new opportunities for financing and investment in this space. ## Related on Trend Hunter - [Eco-Conscious Apparel Acquisitions](https://www.trendhunter.com/trends/lole-sanuk.md) - [Consumer Brand Launches](https://www.trendhunter.com/trends/labor-smart.md) - [Small Business Investment Initiatives](https://www.trendhunter.com/trends/aexea-capital.md) - [Nutrition Brand Investment Rounds](https://www.trendhunter.com/trends/squared-circles.md) - [Diversified Cannabis Brand Portfolios](https://www.trendhunter.com/trends/preroll-brand-lime.md) - [Retailer Sports Investments](https://www.trendhunter.com/trends/dicks-sporting-goods.md) - [Supportive Investment Initiatives](https://www.trendhunter.com/trends/snail-ventures.md) - [Diversified Investor Platforms](https://www.trendhunter.com/trends/private-wealth.md) - [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md)