# Brown Sugar-Inspired Sweeteners Icon Foods IconiSweet Gold Sweetener Has Rich Color and Flavor By Michael Hemsworth | Published 2024-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iconisweet-gold-sweetener References: [snackandbakery](https://www.snackandbakery.com/articles/111774-icon-foods-introduces-iconisweet-gold-sweetener) & [iconfoods](https://www.iconfoods.com)  The [Icon Foods](https://www.trendhunter.com/trends/icon-foods-tagalite) IconiSweet Gold sweetener is a new offering from the brand that's crafted with taste and functionality in mind to work well in a variety of applications. The sweetener is crafted with a blend of erythritol, allulose and monk fruit extract sweeteners, which are combined with vegetable glycerin, natural flavor and caramel color. The final result is a product that replicates the taste and texture of brown sugar, and is also capable of melting, browning and caramelizing for authentic preparation effects. The product has [no added sugar](https://www.trendhunter.com/trends/choviva-no-added-sugar) and comes in at 35-calories per 100-grams. CEO Kash Rocheleau spoke on the Icon Foods IconiSweet Gold sweetener saying, "IconiSweet Gold measures, tastes and acts like traditional brown sugar, featuring a warm hint of molasses and that classic golden hue. IconiSweet Gold is the gold standard as a ready-to-use replacement for brown sugar, ideal for many applications including sweet baked goods, savory foods, and beverages.” ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 12% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Natural Sweeteners:** The rise of natural sweeteners like erythritol, allulose, and monk fruit extract, offering healthier sugar alternatives without sacrificing taste. - **Calorie-friendly Foods:** Growing demand for low-calorie foods that fit into health-conscious lifestyles is influencing product development in the sweetener market. - **Functional Ingredients:** Increasing use of functional ingredients that replicate traditional food properties, such as melting and caramelizing, to enhance consumer experience. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is leveraging innovative sweeteners to cater to health-conscious consumers seeking lower-calorie and natural options. - **Health and Wellness:** Interest in natural and low-calorie sweeteners is rising within the health and wellness industry, driven by consumers' desire for healthier alternatives. - **Baking and Confectionery:** The baking and confectionery industry is exploring new sweetener formulations that mimic traditional sugar properties for versatile application. ## Related on Trend Hunter - [Versatile Brown Sugar Alternatives](https://www.trendhunter.com/trends/lakanto.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Tagatose-Based Sweeteners](https://www.trendhunter.com/trends/icon-foods-tagalite.md) - [Bitterness-Free Sweetener Products](https://www.trendhunter.com/trends/steviasweet-rm95.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md)