# Nostalgic Yellow Adventure Collections North Face's Iconic Yellow Colorway is Back for F/W 2020 By Ell Smith | Published 2020-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-yellow References: [hypebae](https://hypebae.com/2020/9/the-north-face-tnf-fall-winter-collection-jackets-parka-outerwear-bags-beanies-yellow-acapulco-gold-colorway-where-to-buy) & [thenorthface](https://www.thenorthface.co.uk/) The [North Face](https://www.trendhunter.com/trends/the-north-face-red-box) is going back to its roots with its [Fall/Winter 2020 collection](https://www.trendhunter.com/trends/hyke-and-the-north-face) which features multiple garments arriving in the brand's iconic yellow colorway. First introduced in the 1970s, this electric yellow hue was seen on two exclusive North Face products: a sleeping bag and the 1973 Expedition Parka. Now, the colorway has made a comeback with [shoes, vests, coats](https://www.trendhunter.com/trends/future-heritage) and more arriving in the hue. Style aside, the yellow seen on the products actually served a deeper purpose, as it offered heightened visibility for mountain explorers. Eventually, this color and system was adopted by other adventurers as a universal safety measure, especially on summit climbs. Items arriving in the eye-catching yellow tone can now be purchased online. Image Credit: North Face ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Colorway Resurgence:** There is a market opportunity for brands to reintroduce iconic colors from the past to drive nostalgia and customer engagement in their products across different industries. - **Functional Fashion:** The trend towards multi-purpose functional clothing presents a market opportunity for brands to create products that serve both style and function across different industries. - **Heritage Branding:** Brands can leverage their rich history to create an authentic brand experience that resonates with consumers across different industries ### Industries Being Reshaped - **Outdoor Apparel Industry:** Brands can leverage the heritage of past products and introduce nostalgic colorways such as the North Face yellow colorway to differentiate their products. - **Sporting Goods Industry:** Brands can leverage the functional aspects of multi-purpose clothing to create products for different sports or activities that cater to different customer needs. - **Fashion Industry:** Fashion brands can take a cue from the North Face's heritage branding and integrate storytelling elements into their products to create authentic brand experiences. ## Related on Trend Hunter - [Seasonal Utility Staples](https://www.trendhunter.com/trends/the-north-face-red-box.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Revived Nostalgic Collaborative Fashion](https://www.trendhunter.com/trends/beams-and-the-north-face.md) - [Colorful Boldly Patterned Jackets](https://www.trendhunter.com/trends/yinka-ilori-1.md) - [Celebratory Mountain-Ready Outerwear](https://www.trendhunter.com/trends/the-north-face-mountain-jacket.md) - [New Year Adventure Gear](https://www.trendhunter.com/trends/2024-year-of-the-dragon-collection.md) - [Durable Outdoor-Centric Lifestyle Apparel](https://www.trendhunter.com/trends/ripstop-collection.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md)