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# Refillable Wooden Lipstick Tubes
The Iconic Woodacity Lipstick Packaging Has No Glue or Lubricant

By Laura McQuarrie | Published 2022-07-06 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-woodacity-lipstick
References: [premiumbeautynews](https://www.premiumbeautynews.com/en/aptar-and-quadpack-join-forces-to)

The [Iconic Woodacity](https://www.trendhunter.com/trends/boxed-wines) lipstick packaging is a sustainable beauty innovation from [Aptar](https://www.trendhunter.com/trends/aptar-beauty) and [Quadpack](https://www.trendhunter.com/trends/shapeup-tube) that's POM-free and glue-free with a lubricant-free mechanism. While Quadpack contributed its expertise in wooden packaging, Aptar brought its genius in lipstick mechanism technology to develop this solution that offers both sustainability and a rich sensory experience.

With Aptar’s Iconic mechanism and Quadpack’s Woodacity full-wood patented technology, the eco-friendly lipstick tube offers smooth rotations, plus the benefit of being able to be refilled as needed. The tube is made from 100% certified ash wood from sustainably managed forests and it integrates a patented Solo Twist system with an oval-shaped interior so that the cap automatically locks on a quarter turn. Quadpack states, "the twist gesture is a departure from standard click closures, making it fresh and fun."

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 81% | Activity: 92% | Freshness: 12%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Beauty Packaging:** A trend in the beauty industry to create eco-friendly, sustainable packaging solutions like the Woodacity lipstick tube, without the use of glue, lubricant and POM.
- **Refillable Cosmetic Packaging:** A trend in the cosmetics industry to offer refillable packaging solutions to reduce waste while still providing a rich sensory experience.
- **Innovative Twist Mechanisms:** A trend in the packaging industry to develop unique and innovative twist mechanisms for closures, like the oval interior and Solo Twist system in the Woodacity lipstick tube.

### Where This Applies

- **Beauty and Cosmetics:** The beauty and cosmetics industry can take advantage of sustainable and refillable packaging options like the Woodacity lipstick tube to appeal to environmentally conscious consumers.
- **Packaging and Printing:** The packaging and printing industry can tap into the trend of creating innovative twist mechanisms for closures and offer eco-friendly packaging solutions.
- **Forestry and Wood Products:** The forestry and wood products industry can benefit from the demand for sustainably sourced wood materials for eco-friendly packaging solutions like the 100% certified ash wood used in the Woodacity lipstick tube.

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