# Female-Celebrating Indoor Mats Sight Unseen and Heymat Designs the Iconic Women Collection By Amy Duong | Published 2024-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-women-collection References: [design-milk](https://design-milk.com/the-iconic-women-collection-indoor-mats-inspired-by-the-female-greats/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_171594180285712&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lwajcuyz0100x1tt000ULhi3d2kbg&loc=https%3A%2F%2Fdesign-milk.com%2Fthe-iconic-women-collection-indoor-mats-inspired-by-the-female-greats%2F&v=1&out=https%3A%2F%2Ffave.co%2F3UvIwwK&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Iconic%20Women%20Series%3A%20Indoor%20Mats%20Inspired%20by%20the%20Female%20Greats&txt=%3Cstrong%3EThe%20Iconic%20Women%20Collection%3C%2Fstrong%3E)  Norweigian imprint [Heymat](https://www.trendhunter.com/trends/grain-collection) works together with Sight Unseen, which is an online magazine and media space on the [Iconic](https://www.trendhunter.com/trends/gubi-1) Women collection. This is a capsule of rugs and it is a celebration of the two efforts shared admiration of modern design. Both of the brands are founded by women and it is important to bring support to an international space. The rugs come in two [abstract forms](https://www.trendhunter.com/trends/discorectangle) which result in three colorway options and two sizes. Sonja Djønne, CEO and founder of Heymat explains the design, stating “They exposed various perspectives and viewpoints to craft new shapes that capture the essence of pioneering designers, then worked with our in-house creative team to flatten them into abstractions in either two or three solid colors." Image Credit: Sight Unseen ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 73% | Activity: 6% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Female-founded Collaborations:** Collaborations between businesses founded by women drive the celebration and recognition of female entrepreneurship. - **Abstract Home Decor:** Abstract design in home decor products offers unique aesthetics that appeal to modern art enthusiasts. - **Sustainable Creative Design:** Sustainable materials and creative designs in product development highlight eco-friendly innovations in the home decor industry. ### Where This Applies - **Home Decor:** The home decor industry continually evolves with innovative designs inspired by abstract and contemporary art. - **Women's Entrepreneurship:** Promoting and supporting women-led businesses brings diverse perspectives and groundbreaking product collaborations. - **Sustainable Interior Design:** The focus on sustainability in interior design promotes eco-conscious consumer behavior and environmentally-friendly products. ## Related on Trend Hunter - [Artfully Expressive Rug Capsules](https://www.trendhunter.com/trends/she-rug-collection.md) - [Female Artist-Honoring Rugs](https://www.trendhunter.com/trends/tomma-bloom-x-ttw-editions-collection.md) - [Organic Pebble-Patterned Rugs](https://www.trendhunter.com/trends/grain-collection.md) - [Floral-Inspired Home Rug Capsules](https://www.trendhunter.com/trends/magical-garden.md) - [Surrealist Rug Collections](https://www.trendhunter.com/trends/fornasetti-x-cctapis.md) - [Dynamic Bold Graphic Rugs](https://www.trendhunter.com/trends/eley-kishimoto.md) - [Dynamic Flatwoven Carpet Designs](https://www.trendhunter.com/trends/matter-colection.md) - [Contemporary Woven Rugs](https://www.trendhunter.com/trends/hagga-icon.md) - [Flower-Inspired Vibrant Rugs](https://www.trendhunter.com/trends/espressionismo-floreale.md)