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# Iconic Staple White Tees
Petit Bateau Offers the Perfect White T-Shirt for Fall

By Grace Mahas | Published 2020-10-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-tee
References: [vogue](https://www.vogue.com/slideshow/why-this-is-the-perfect-white-tee-for-fall) & [amazon](https://www.amazon.ca/dp/B00VSWVYYK?ascsubtag=5f7f2fb16ff1dea35bd15d28&linkCode=gs2&tag=trenhunt0f-20)

[Petit Bateau](https://www.trendhunter.com/trends/petit-lem-tropicana), the French brand of clothing and underwear founded in 1920, offers the perfect white t-shirt for fall – the '1x1 Iconic Tee.' The shirt has been well-received by customers and fashion icons alike, with glowing reviews discussing its cut, quality, and fabric.

Made from [100% cotton](https://www.trendhunter.com/trends/supima-pique-collection), the simple tee offers a figure-flattering shap that embodies versatility. The shirt features a banded neckline and a fitted silhouette that adapts to the body without restraining it. The thick fabric of the 1x1 Iconic Tee makes it an optimal [layering piece](https://www.trendhunter.com/trends/the-tshirt) or one that can be worn on its own.

Customers can purchase the Petit Bateau 1x1 Iconic Tee online and in-store for $40 USD.

Image Credit: Petit Bateau

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 35% | Activity: 12% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Fashion:** The popularity of Petit Bateau's 1x1 Iconic Tee showcases the demand for sustainable and eco-friendly fashion options.
- **Minimalist Wardrobe:** The simplicity and versatility of the Petit Bateau 1x1 Iconic Tee taps into the growing trend of a minimalist wardrobe, where high-quality basics are essential.
- **Direct-to-consumer:** Petit Bateau's availability online and in-store emphasizes the importance of a direct-to-consumer model in the fashion industry, cutting out intermediaries and providing better value for customers.

### Industries Being Reshaped

- **Fashion Retail:** The success of the Petit Bateau 1x1 Iconic Tee highlights the potential for innovation in the fashion retail industry, particularly in providing high-quality basics with a sustainable focus.
- **Textile Manufacturing:** The demand for the Petit Bateau 1x1 Iconic Tee indicates opportunities for disruptive innovation in textile manufacturing, such as developing more eco-friendly and durable fabrics.
- **E-commerce:** The availability and accessibility of the Petit Bateau 1x1 Iconic Tee online demonstrates the need for innovation in the e-commerce industry to enhance customer experience and streamline supply chain processes.

## Related on Trend Hunter

- [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md)
- [Minimal White T-Shirts](https://www.trendhunter.com/trends/john-pawson-1.md)
- [Elevated Fall Basics](https://www.trendhunter.com/trends/alyson-eastman.md)
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- [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md)
- [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)
- [Minimal Layered Tees](https://www.trendhunter.com/trends/the-tshirt.md)
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