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# Mouse Ear Sneakers
NighKee Series By French Artist Phoks Inspired by Mickey Mouse

By TrendHead | Published 2009-04-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-sneaker-illustrations-striking-nighkee-series-by-french-artist-phoks
References: [cyanatrendland](http://cyanatrendland.com/2009/04/20/phoks-nighkee-serie-update/) & [phoks.fr](http://www.phoks.fr/)

We have featured the amazing [sneaker illustration work](https://www.trendhunter.com/trends/drip) by the French visual artist Phoks before, but he recently completed another striking and exciting series for global sneaker brand [Nike](https://www.trendhunter.com/trends/air-max-dn-silhouette).

The Phoks NighKee series features the famed shoes with various iconic connotations like the [Micky Mouse](https://www.trendhunter.com/trends/loungefly-1), aka NighKee Mouse, one as well as the brown NighKee Sneakolate and the NighKee Spider.

I love Phoks’ unique, fun and playful drawing style.

**Implications** - One of the fastest ways a company can generate publicity and attract consumers is by creating co-branded, short-term specialty products. By creating an aura of exclusitvity and limited product inventory, the company establishes an immediate buzz around the product.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 46% | Activity: 46% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Co-branded Specialty Products:** Creating co-branded, short-term specialty products can generate publicity and attract consumers.
- **Exclusivity and Limited Inventory:** Establishing an aura of exclusivity and limited product inventory can create immediate buzz around a product.
- **Unique and Playful Drawing Style:** Embracing a unique and playful drawing style can make an artist's work stand out and appeal to a wider audience.

### Sectors Adopting This

- **Footwear:** The footwear industry can explore opportunities to collaborate with artists and create co-branded specialty sneakers.
- **Fashion:** The fashion industry can leverage exclusivity and limited inventory strategies to create hype around their products.
- **Art:** The art industry can embrace unique and playful drawing styles to attract a wider audience and increase interest in their works.

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