# Collagen-Enhanced Coffee Beverages Iconic Protein Makes Mocha, Dark Roast & Salted Caramel Flavors By Laura McQuarrie | Published 2020-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-protein References: [bevnet](https://www.bevnet.com/news/2020/iconic-protein-innovations-target-opportunities-in-coffee-kids) & [drinkiconic](https://www.drinkiconic.com/) After the success of its [Caffe](https://www.trendhunter.com/trends/nestl-lindahls-kvarg-caff-latte) Latte flavor, Iconic Protein created Collagen Coffee, a line of 11-ounce canned coffee beverages that are enriched with 10 grams of grass-fed bovine collagen. The Mocha, Dark Roast and Salted Caramel varieties are not just enhanced with collagen but also plenty of other ingredients like MCT oil and [functional mushrooms](https://www.trendhunter.com/trends/everyday-dose) from Four Sigmatic. The non-dairy, zero-sugar beverages share 200 milligrams of caffeine and offer a convenient alternative to enjoying a cup of coffee. These ready-to-drink canned coffee beverages are in line with consumer demand for caffeine-added, zero-sugar products with added functional benefits. Iconic Protein's Collagen Coffee is also available as a powder that's sold by the tub. Image Credit: Iconic Protein ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Collagen-enhanced Ready-to-drink Beverages:** Opportunity to disrupt the coffee and energy drink industries with a focus on functional ingredients like collagen and MCT oil. - **Zero-sugar Functional Coffee Products:** Opportunity to cater to consumer demand for products that offer both caffeine and functional benefits without any added sugar. - **Powdered Collagen Coffee Mix:** Opportunity to provide an alternative to canned coffee beverages that allows consumers to customize their coffee experience and add collagen to their favorite coffee drinks. ### Industries Being Reshaped - **Beverage:** Opportunity for established and new beverage companies to cater to the expanding market for functional, ready-to-drink coffee products with added collagen and other functional ingredients. - **Fitness and Wellness:** Opportunity to provide an added health benefit to coffee drinkers with collagen-enhanced coffee products, which can be marketed to health-conscious and fitness-oriented consumers. - **Retail:** Opportunity to create new distribution channels for powdered collagen coffee mix products, targeting grocery and health stores, as well as online retailers. ## Related on Trend Hunter - [Functional Coffee Blends](https://www.trendhunter.com/trends/incredibrew.md) - [Protein-Enhanced Coffee Blends](https://www.trendhunter.com/trends/the-roasted-purpose.md) - [Functional Canned Coffee Drinks](https://www.trendhunter.com/trends/lucky-jack-coffee-drinks.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md)