# Radiant Travel Self-Tanners Iconic London Debuts the 'Prep-Set-Tan' Fake Tan for Travel Retail By Kanesa D | Published 2023-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-london References: [moodiedavittreport](https://www.moodiedavittreport.com/iconic-london-extends-offer-with-prep-set-tan-range/?utm_source=feedly&utm_medium=rss&utm_campaign=iconic-london-extends-offer-with-prep-set-tan-range) & [row.iconiclondoninc](https://row.iconiclondoninc.com/) [Iconic London](https://www.trendhunter.com/trends/lr-mood-infusion) is launching a new tanning mist dubbed 'Prep-Set-[Tan](https://www.trendhunter.com/trends/bronzed-glow-kit).' The new product helps consumers achieve a stunning [sun-kissed tan](https://www.trendhunter.com/trends/glow-pad) without traveling to the salon. The spray's hyaluronic acid content guarantees a long-lasting, even tan without drying out or building up on the skin. Prep-Set-Tan conceals the traditional scent of fake tan while giving the skin a soft shine. The 'Original' shade (for light to medium skin tones) will take on a fresh, sun-kissed tone four to eight hours after application. In contrast, the 'Glow' (for medium to deep skin tones) version will develop into a deeper, warmer tan. 'Prep-Set-Tan' is available on the Iconic London website and at select travel retailers across the UK. Image Credit: Iconic London ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Self-tanning Products:** There is a growing demand for self-tanning products that offer a salon-like experience, and there is an opportunity to develop innovative and sustainable self-tanning solutions. - **Travel Retail:** As travelers continue to seek easy-to-use, portable and effective products, innovative brands have an opportunity to create travel-friendly versions of already established products. - **Natural Ingredients in Cosmetics:** The trend of using natural ingredients in cosmetics has been growing, providing an opportunity to create innovative self-tanning products that use only natural and organic ingredients. ### Where This Applies - **Beauty and Personal Care:** Companies within the beauty and personal care sector have an opportunity to develop innovative self-tanning products that offer a sustainable and organic alternative to traditional fake tan products. - **Travel and Tourism:** As a growing number of travelers seek to maintain their beauty routines while on the go, companies within the travel and tourism industry have the opportunity to offer innovative, easy-to-use products like Iconic London's Prep-Set-Tan. - **Retail:** Retailers can capitalize on the trend of self-tanning products by offering exclusive products like Iconic London's Prep-Set-Tan, creating unique selling points to attract customers. ## Related on Trend Hunter - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Holiday-Targeted Self-Tanning Sets](https://www.trendhunter.com/trends/utan-glow-trilogy-gift-set.md) - [Rapid Self-Tanning Solutions](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md) - [Skincare-Infused Mousse](https://www.trendhunter.com/trends/selftan-tinted-mousse.md)