# Modern Stainless Steel Timepieces Daniel Wellington's Iconic Link Boasts a Contemporary Design By Riley von Niessen | Published 2020-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-link References: [danielwellington](https://www.danielwellington.com/ca/dw-watch-iconic-link-rose-gold-28-white/) Swedish watchmaker Daniel Wellington recently updated its selection of timepieces with the Iconic Link, a solid steel linked watch design that is water resistant up to three atmospheres. The Iconic Link is offered in a variety of size variations, with 28mm, 32mm, and 36mm options all available. The watches' bracelet comes in both a classic silver and rose gold-plated finish, and each variation can include either a white or black watch face. This makes it easy for consumers to find a timeless accessory that's just right for them, and makes the sizing more versatile for both men and women. Apart from the stainless steel bracelet that's built for durability, the modern timepiece boasts a raised midpiece that blends into the design seamlessly, and a simple 12-index dial that contributes to its modern appeal. Image Credit: Daniel Wellington ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Versatile Timepiece Sizes:** The availability of multiple size variations for the Iconic Link watch creates an opportunity for the watch industry to cater to a wider range of consumer preferences. - **Contemporary Stainless Steel Bracelets:** The use of solid stainless steel bracelets in the Iconic Link watch presents an opportunity for the jewelry industry to explore modern and durable bracelet designs. - **Streamlined Minimalist Design:** The simple 12-index dial and raised midpiece of the Iconic Link watch show an opportunity for the fashion industry to embrace minimalist design in timepieces. ### Who This Affects Most - **Watch Industry:** The availability of multiple size variations for the Iconic Link watch creates an opportunity for the watch industry to cater to a wider range of consumer preferences. - **Jewelry Industry:** The use of solid stainless steel bracelets in the Iconic Link watch presents an opportunity for the jewelry industry to explore modern and durable bracelet designs. - **Fashion Industry:** The simple 12-index dial and raised midpiece of the Iconic Link watch show an opportunity for the fashion industry to embrace minimalist design in timepieces. ## Related on Trend Hunter - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md) - [Minimalistic Metallic Timepieces](https://www.trendhunter.com/trends/waldor-co-novel-40-cap-dail.md) - [Refined Watch Debuts](https://www.trendhunter.com/trends/temporal-works.md) - [Gold-Plated Leather Watches](https://www.trendhunter.com/trends/heaven-mayhem.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Sporty Silver Watch Designs](https://www.trendhunter.com/trends/magnetic-silver-edition.md) - [Green-Tonal Metallic Timepieces](https://www.trendhunter.com/trends/speake-marin.md) - [Square Case Timepieces](https://www.trendhunter.com/trends/brx3.md) - [Elegant Metallic Timepieces](https://www.trendhunter.com/trends/breitling-chronomat-automatic-36.md)