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# Gender-Benditorials
Dazed & Confused Draws on Fashion's Iconic Imagery of the 70s and 80s

By Marissa Liu | Published 2009-09-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-imagery
References: [r1ma.blogspot](http://r1ma.blogspot.com/2009/09/meghan.html) & [dazeddigital](http://dazeddigital.com/article/4371/1/DazedConfusedSeptemberSpectacular)

Canadian model Meghan Collison straddles the thin line between men and women in Dazed and Confused Magazine’s September 2009 issue. A [gender-bending](https://www.trendhunter.com/trends/sujitha-shivajothi) Collison poses for the editorial ‘Iconic Imagery’ snapped by Andreas Larsson.

The sepia-toned shots feature the model in [Chanel](https://www.trendhunter.com/trends/claudia-schiffer-barbie), Calvin Klein, Karl Lagerfeld, Loewe, Lanvin, Chloe and Givenchy as she and Larsson [recapture fashion’s most iconic imagery](https://www.trendhunter.com/trends/la-famiglia-collection) from the 70s and 80s. The raven-haired beauty channels artist Paloma Picasso, musician Patti Smith and fashion muse Loulou de la Falaise.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 82% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Gender-bending Fashion:** Disruptive innovation opportunity: Explore androgynous designs that challenge traditional gender norms.
- **Retro Fashion Revival:** Disruptive innovation opportunity: Create modern interpretations of iconic fashion trends from the 70s and 80s.
- **Recapturing Fashion Imagery:** Disruptive innovation opportunity: Use nostalgia as a tool to recreate and reimagine iconic fashion imagery.

### Industries Being Reshaped

- **Fashion and Apparel:** Disruptive innovation opportunity: Develop inclusive and gender-fluid clothing lines that cater to diverse consumer preferences.
- **Photography and Art:** Disruptive innovation opportunity: Experiment with novel ways to capture and reinterpret fashion photography, combining elements of the past and present.
- **Beauty and Cosmetics:** Disruptive innovation opportunity: Introduce makeup and grooming products that break free from traditional gender stereotypes and embrace individual expression.

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