# Deceptively Shaped Gift Boxes Smirnoff ICE's Iconic Gift Boxes Look Like Hair Dryers By Laura McQuarrie | Published 2025-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-gift-boxes References: [multivu](https://www.multivu.com/smirnoff-ice/9370651-en-smirnoff-ice-troye-sivan-holiday-season-partnership) & [smirnoff](https://www.smirnoff.com/en-us/join-holiday-drop)  Some of the most memorable moments of holiday gift swaps come from [deceptively wrapped presents](https://www.trendhunter.com/trends/clash-royale)—those that look like the highly anticipated presents everyone hopes for, yet hold an even more delightful surprise inside—and this season, [Smirnoff](https://www.trendhunter.com/trends/smirnoff-ice-drops) is dropping iconic gift boxes of its own. Shaped just like a hair dryer, these not-what-they-seem gift boxes provide the perfect amount of space to hold a bottle of Smirnoff [ICE](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days), promising plenty of laughs and good-spirited fun. This season, pop-ups are hitting select stores across the country to share gift boxes, as well as fan-favorite Smirnoff ICE flavors for sampling. And as part of an exclusive online drop, 100 fans will get their hands on their own boxes. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 87% | Activity: 90% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Novelty Packaging:** Packaging that creatively mimics everyday objects is captivating consumers by adding an element of surprise and enhancing the unboxing experience. - **Experiential Gifting:** Gifts that offer unexpected twists or interactions are transforming traditional gift-giving, making every exchange memorable and shareable. - **Limited Edition Drops:** Exclusivity and scarcity in product releases create buzz, driving consumers to engage quickly and creating heightened anticipation. ### Industries Being Reshaped - **Alcohol Beverage:** The alcohol industry is tapping into innovative packaging strategies to differentiate products and enhance consumer experiences. - **Retail Display Innovation:** Retail environments are evolving with experiential elements like interactive pop-ups that draw in consumers and create memorable brand interactions. - **E-commerce Exclusives:** E-commerce platforms and online communities are fostering excitement and demand through limited-time exclusive drops that encourage swift consumer action. ## Related on Trend Hunter - [Offbeat Bath Bombs](https://www.trendhunter.com/trends/da-bomb-extreme.md) - [Adult-Focused Modeling Dough](https://www.trendhunter.com/trends/play-doh.md) - [Humorous Profanity Candles](https://www.trendhunter.com/trends/fuck-this-candle.md) - [Fruitcake Fragrance Mists](https://www.trendhunter.com/trends/bath-body-works-grandmas-fruitcake.md) - [Coffee-Flavored Bacon](https://www.trendhunter.com/trends/coffeeflavored-bacon.md) - [Pickle-Flavored Toothpastes](https://www.trendhunter.com/trends/pickle-flavored-toothpaste.md) - [Comical Hygienic Products](https://www.trendhunter.com/trends/soap-for-a-midlife-crisis.md) - [Medical-Inspired Plant Tools](https://www.trendhunter.com/trends/mini-plant-life-support.md) - [Jerky Cologne Giveaways](https://www.trendhunter.com/trends/jerky-cologne.md)