# Colorful Flattering Athletic Wear BetterMe Store Has Expanded Its Iconic Catsuit Line By Kalin Ned | Published 2025-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-catsuit References: [presshook](https://www.presshook.com/brands/betterme-store/press-releases/betterme-drops-iconic-catsuits-in-falls-hottest-colors-tangerine-orange-green-and-navy/?utm_campaign=Ready%3A+Recent+brand+announcements+-+8%2F19%2F2025&utm_content=Brand+Announcements&utm_medium=email_action&utm_source=customer.io) [BetterMe's](https://www.trendhunter.com/trends/motion-collections) Iconic Catsuit line is now available in three stunning new color options that are specifically aligned with autumn fashion trends. The new shades consist of a highly searched, bold Tangerine Orange, an earthy and mineral-inspired Green, and a deep, versatile Baritone Blue. BetterMe's Iconic Catsuit line has garnered attention for its sleek, form-fitting design with [functional performance attributes](https://www.trendhunter.com/trends/gymshark-onyx). The fabric is described as soft, sleek, and sweat-proof. The product is marketed to accommodate a wide range of body types, being available in [sizes from XS to 2XL](https://www.trendhunter.com/trends/form-activewear), and is presented as a garment suitable for making a fashion statement while also meeting practical activewear needs. BetterMe's aims to empower individuals to feel confident and stylish on their personal health journeys. Image Credit: BetterMe ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 96% | Activity: 87% | Freshness: 48% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Seasonal Colors:** The introduction of autumn-inspired colors in athletic wear taps into seasonal fashion trends, enhancing consumer engagement by aligning wardrobes with the changing seasons. - **Inclusive Sizing in Activewear:** The availability of the catsuit in a broad range of sizes from XS to 2XL reflects a growing trend towards size inclusivity in the fashion industry, addressing diverse consumer needs. - **Functional Fashion:** Garments that combine aesthetic appeal with practical performance attributes offer a fusion of style and functionality, appealing to consumers seeking both form and utility in their clothing. ### Where This Applies - **Athletic Apparel:** The expansion of versatile and stylish activewear that accommodates various body types highlights the evolving demand within the athletic apparel market for inclusive and high-performance options. - **Textile Innovation:** Advancements in fabric technology, such as sweat-proof and sleek materials, drive innovation within the textile industry, supporting the creation of garments that enhance both comfort and athletic performance. - **Fashion Retail:** The retail sector is increasingly embracing niche product lines like the Iconic Catsuit to capture market segments interested in unique, statement-making activewear designs. ## Related on Trend Hunter - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Body-Hugging Lounge Pants](https://www.trendhunter.com/trends/seamless-lounge-pants.md) - [Size-Inclusive Activewear](https://www.trendhunter.com/trends/form-activewear.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Vibrant Low-Impact Workout Capsules](https://www.trendhunter.com/trends/mom-me-activewear.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Pro-Grade Fitness Apparel](https://www.trendhunter.com/trends/gymshark-onyx.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md)