# Iconic Apple Soda Rebrands Sidral Mundet Celebrates its 120th Anniversary with New Brand Identity By Grace Mahas | Published 2022-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/iconic-apple-soda References: [sidralmundet](https://sidralmundet.com/)  Iconic Mexican apple soda brand Sidral Mundet recently announced a [new brand identity](https://www.trendhunter.com/trends/mockly) and campaign to celebrate its 120th anniversary. The campaign, From Mexico with Love,' pays homage to the brand’s origins and traditional Mexican culture. The refreshed logo, on the other hand, offers a revamped perspective on the "timeless traditions." “Sidral Mundet is the embodiment of the subtle magic that lives within each occasion spent with the people you love — from a casual kitchen conversation with a close friend, to toasting the birth of a brand new family member,” said Jorge Gamboa, Sidral Mundet Brand Manager. “We can’t wait for our fans to continue to enjoy their favorite apple soda and to celebrate with us 120 years of pure apple magic.” To emphasize the brand's longevity, the new logo is simplified, modern, and [retro](https://www.trendhunter.com/trends/back-to-nature-1), with a bold red apple taking center stage on the bottle's label. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 17% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Refreshed Brand Identity for Traditional Products:** Opportunities to modernize traditional brands with refreshed looks and campaigns. - **Celebrating Milestones with Branding Campaigns:** Opportunities to celebrate brand anniversaries with unique branding campaigns. - **Honoring Cultural Heritage in Branding:** Opportunities to pay homage to brand origins and cultural traditions in branding. ### Industries Being Reshaped - **Beverage:** Opportunities for beverage companies to refresh iconic brands with new campaigns. - **Marketing:** Opportunities for marketers to create unique branding campaigns for brand anniversaries. - **Food and Beverage:** Opportunities for food and beverage companies to honor cultural heritage in branding and advertising. ## Related on Trend Hunter - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Mexican Holiday-Branded Sodas](https://www.trendhunter.com/trends/manzanita-sol.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Adventurously Reimagined Logo Designs](https://www.trendhunter.com/trends/reimagined-logo-desgin.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Limited-Edition Glass Bottles](https://www.trendhunter.com/trends/topo-chico-celebrates.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md)