# Smart Makeup Mirrors ICON.AI's Venus Smart Mirror with Amazon Alexa Debuted at CES 2020 By Laura McQuarrie | Published 2020-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iconai-smart-makeup-mirror References: [businesswire](https://www.businesswire.com/news/home/20200105005028/en) & [icon.ai](http://www.icon.ai/) ICON.AI debuted its Venus Smart Makeup Mirror with Alexa Built-in at CES 2020, introducing a bright new way for the beauty industry and consumers to play with makeup, improve the quality of skin and much more. Beyond functioning as a makeup mirror with LED ring lights, the all-in-one smart mirror includes a touchscreen, a [diagnostic feature](https://www.trendhunter.com/trends/ai-skin-observer) and [augmented makeup functions](https://www.trendhunter.com/trends/mixed-reality-makeup). As ever, a connection to [Amazon](https://www.trendhunter.com/trends/lifx-supercolor-mirror) Alexa makes it possible to carry out a range of hands-free tasks, which has the potential to make the time spent applying makeup or skincare even more valuable for gathering information or learning a skill. When the Smart Makeup Mirror does not need to be used for beauty purposes, its minimalist form may be transformed into a table lamp. Image Credit: ICON.AI ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Smart Makeup Mirrors:** Disruptive innovation opportunity: Smart mirrors integrated with AI technology can revolutionize the beauty industry by offering personalized skincare recommendations and virtual makeup try-on experiences. - **Augmented Makeup Functions:** Disruptive innovation opportunity: Augmented reality makeup features on smart mirrors can create immersive and interactive beauty experiences, allowing consumers to experiment with different products and styles virtually. - **Voice-activated Beauty Devices:** Disruptive innovation opportunity: Integration of voice assistants like Amazon Alexa into smart makeup mirrors enables hands-free multitasking, such as accessing beauty and skincare information, tutorials, and product recommendations. ### Industries Being Reshaped - **Beauty and Skincare:** Disruptive innovation opportunity: Smart makeup mirrors can offer personalized beauty recommendations and virtual try-on experiences, transforming the way consumers discover, purchase, and use beauty products. - **Artificial Intelligence:** Disruptive innovation opportunity: AI-powered smart mirrors can analyze skin conditions, provide personalized skincare suggestions, and offer targeted beauty product recommendations, enhancing the efficacy and customization of beauty routines. - **Home Decor and Interior Design:** Disruptive innovation opportunity: Smart makeup mirrors with minimalist forms that transform into table lamps introduce a versatile and multifunctional design element for modern homes. ## Related on Trend Hunter - [Tech-Driven Beauty Mirrors](https://www.trendhunter.com/trends/swan-beauty-mirror.md) - [AI-Powered Styling Mirrors](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Intelligent Illumination Mirrors](https://www.trendhunter.com/trends/lifx-supercolor-mirror.md) - [Voice-Activated Beauty Devices](https://www.trendhunter.com/trends/medispa-inclusive-beauty-system.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Voice-Activated Acoustic Mirrors](https://www.trendhunter.com/trends/sound-mirror.md)