# K-Pop Beauty Campaigns Colgate Featured Icon IU in a New Oral Care Campaign By Georgia Wray Norsten | Published 2025-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/icon-iu References: [laotiantimes](https://laotiantimes.com/2025/08/15/groundbreaking-new-campaign-unveiled-for-colgate-optic-white-purple-featuring-k-pop-icon-iu-redefining-oral-care-as-a-beauty-essential/) [Colgate](https://www.trendhunter.com/trends/colgate-commercial)-Palmolive has launched an innovative campaign for Colgate [Optic White](https://www.trendhunter.com/trends/optic-white-renewal), featuring [K-pop icon IU](https://www.trendhunter.com/trends/asahi-super-dry-unveiled), to redefine oral care as a beauty essential. This campaign integrates oral care into beauty routines, highlighting IU's influence in promoting a whiter smile as part of beauty care. By leveraging IU's popularity and cultural impact, Colgate aims to appeal to younger audiences and emphasize the importance of holistic self-care. The campaign showcases IU's beauty routine, incorporating Colgate Optic White products to achieve a radiant smile, thus positioning oral care as an integral part of personal grooming. This initiative reflects the of merging beauty and health, encouraging consumers to view oral care as an essential component of their beauty regimen. By aligning with a global icon like IU, Colgate enhances its brand image and connects with a diverse audience, reinforcing the message that a beautiful smile is a key element of overall beauty and confidence. Image Credit: Colgate-Palmolive ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 78% | Activity: 89% | Freshness: 47% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Beauty-Infused Oral Care Events](https://www.trendhunter.com/trends/optic-white-renewal.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [K-Pop Detergent Promotions](https://www.trendhunter.com/trends/jang-won-young.md) - [Oral Care Popstar Ambassadors](https://www.trendhunter.com/trends/dentiste.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Influencer-Focused K-Beauty Campaign Strategies](https://www.trendhunter.com/trends/solidus-factory.md) - [K-Pop Brand Ambassadorships](https://www.trendhunter.com/trends/asahi-super-dry-unveiled.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md)