# Camo-Styled Technical Fall Outerwear Stone Island Unveils Its Icon Imagery Capsule for FW19 By Amy Duong | Published 2019-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/icon-imagery References: [hypebeast](https://hypebeast.com/2019/6/stone-island-fall-winter-2019-icon-imagery-lookbook) & [instagram](https://www.instagram.com/stoneisland_official/?utm_source=ig_embed) Stone Island introduces its latest Icon Imagery collection -- this time, for the Fall/Winter 2019 season and it features a selection of knitwear, sweaters, and jackets for the colder weather. The design language is highlighted by the latest special [camo-style fabrication](https://www.trendhunter.com/trends/grottoflage), which arrives in colors that are suitable for the Fall season. The range also sees [down jackets](https://www.trendhunter.com/trends/fall-and-winter-line) that are prepared to tackle the winter weather, a series of [Harrington](https://www.trendhunter.com/trends/g9) bomber jackets with reflective details, trousers to match, multicolored parkas, sippers knits, and the nylon metal outerwear. The Icon Imagery collection also features the monochromatic Ghost capsule, featuring a captivating bomber jacket with paneling details and an asymmetrical opening. The seasonal collection is set to launch later this year. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 42% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Camo-style Fabrication:** Disruptive innovation opportunity: Explore new ways to incorporate camo-style fabrication into various industries like fashion, outdoor gear, and home decor. - **Reflective Details:** Disruptive innovation opportunity: Develop innovative materials and techniques to incorporate reflective details into products in industries such as sportswear, safety equipment, and automotive accessories. - **Monochromatic Ghost Capsule:** Disruptive innovation opportunity: Create new limited edition capsule collections featuring monochromatic designs to attract collectors and enthusiasts in industries like luxury fashion, art, and home interior. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilize the latest camo-style fabrication and reflective details to create cutting-edge clothing designs that appeal to fashion-forward consumers. - **Outdoor Gear:** Disruptive innovation opportunity: Integrate camo-style fabrication and reflective details into outdoor gear products such as tents, backpacks, and jackets to enhance functionality and style. - **Home Decor:** Disruptive innovation opportunity: Incorporate camo-style fabrication and reflective details into home decor items like curtains, rugs, and furniture to create unique and trendy designs. ## Related on Trend Hunter - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [LNY-Inspired Technical Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection-1.md) - [Exclusive Luxe Technical Fashion](https://www.trendhunter.com/trends/dior-and-stone-island.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md)