# Vintage Car Reboots ICON’s Ford Bronco has a Classic Look and a Modern Drive By Jennifer Gosnell | Published 2012-05-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/icon-ford-bronco References: [coolhunting](http://www.coolhunting.com/design/icon-bronco-video.php) & [icon4x4](http://www.icon4x4.com/aboutus/press/details) Vintage cars generally have vintage motors, which can lead to shoddy driving capabilities. The ICON Ford Bronco remake, however, is an entirely different story. Taking the body of the classic 1970’s Bronco and giving it an entirely new interior, ICON has built a [vintage car](https://www.trendhunter.com/trends/arkonik-havana-defender) that can suit the needs of “daily drivers” with a penchant for classic rides. US-manufactured in Los Angeles, the small business avoids the “pimp my ride” accessories to give longevity to the vehicles, as these overhyped systems can actually wear down the life of your vehicle. With the influx of [new technologies](https://www.trendhunter.com/trends/reluxe-stereo), ICON was able to rebuild these Bronco’s in ways that were not available even a decade ago. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Vintage Car Remakes:** There is a growing demand for modern reproductions of classic cars, presenting opportunities for small businesses to retrofit vintage models with updated parts and tech. - **Technology-enabled Classics:** The integration of new technologies into vintage cars is creating a new category of vehicles that combines classic design with modern functionality, opening up possibilities for innovation in the automotive industry. - **Smart Restoration:** The trend towards refurbishing classic vehicles with updated features, without compromising their original design appeal, is leading to a market for skilled restorers who specialize in smartly integrating new tech and materials into vintage cars. ### Industries Being Reshaped - **Automotive:** The classic car restoration and modification industry is experiencing a resurgence as demand grows for custom-built and modernized vintage cars. - **Technology:** The integration of new technologies into vintage cars is opening up opportunities for tech companies to partner with car restoration businesses and offer innovative solutions to help modernize classic vehicles. - **Manufacturing:** There is a opportunity for manufacturers to create new parts and materials specifically designed for vintage car restoration projects that need to balance the need to retain the classic look and feel of the car with updated capabilities. ## Related on Trend Hunter - [1930s-Inspired Hand-Built Automobiles](https://www.trendhunter.com/trends/iconic-auto-sports.md) - [Sporty 60s-Style SUVs](https://www.trendhunter.com/trends/ford-bronco-sport-heritage-edition.md) - [Minimalist Americana Truck Designs](https://www.trendhunter.com/trends/ford-bronco-concept.md) - [Retro-Inspired Free Wheeling Cars](https://www.trendhunter.com/trends/bronco-sport-free-wheeling.md) - [Rugged Resto-Mod Vehicles](https://www.trendhunter.com/trends/overfinch-heritage-defender.md) - [Revived Classic Vintage Cars](https://www.trendhunter.com/trends/car-zero.md) - [Inaugural Custom Mustang Ranges](https://www.trendhunter.com/trends/custom-mustang.md) - [Sunset-Inspired SUV Models](https://www.trendhunter.com/trends/2024-ford-bronco-sport-free-wheeling-edition.md) - [Contemporary Restomod Concept Cars](https://www.trendhunter.com/trends/hyundai-pony-coupe-concept.md)