# Artist-Created Running Sneakers Under Armour's ICON Creator Collabs Series Channels Six Artists By Amy Duong | Published 2018-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/icon-creator-collabs References: [youtube](https://www.youtube.com/playlist?reload=9&list=PLC5tgvuNxfsLEddKQxOEJWZYueM2fZU0S) & [underarmour](https://www.underarmour.com/en-us/womens-ua-icon-hovr-slk-sportstyle-shoes/pid3022406-999?recipeSetId=ESKFFDGG&iconStartType=inspirationStart&iconStartFrom=gallery&size=0) Under Armor embarks on a new digital video series entitled the 'ICON Creator Collabs,' featuring five episodes streaming on [YouTube](https://www.trendhunter.com/trends/speed-shopping). The series calls upon six different artists as they speak about their work with [signature footwear models](https://www.trendhunter.com/trends/bandit-x-asics-capsule) by the sportswear label -- this dives into their respective backgrounds and design influences. The silhouettes that are worked on in the series are the ICON HOVR SLK sneaker and the ICON Curry 5 sneakers. Each ICON Platform shoe is completely redesigned by the different artists as they are held by no bounds, adorning the footwear with [bold colors and artistic touches](https://www.trendhunter.com/trends/metropole-seoul-derby). Every episode featured an unboxing from artists such as Kenesha Sneed, Hyesu Lee, Shelby & Sandy, Jen Mussari, and Tommii Lim. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 16% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Artist-created Running Sneakers:** Disruptive innovation opportunity: Exploring collaborations with artists to create unique and visually striking running sneakers that capture consumer attention and drive sales. - **Digital Video Series:** Disruptive innovation opportunity: Creating engaging digital video series that showcase the collaboration process between artists and sportswear brands, enhancing brand storytelling and customer engagement. - **Signature Footwear Models:** Disruptive innovation opportunity: Designing signature footwear models that serve as a canvas for artists to express their creativity, attracting a niche market and cultivating a community of brand enthusiasts. ### Who This Affects Most - **Sportswear:** Disruptive innovation opportunity: Collaborating with artists to inject artistic elements into sportswear, expanding product offerings and attracting new customer segments. - **Footwear:** Disruptive innovation opportunity: Leveraging artist collaborations to create unique and limited-edition footwear collections that generate hype, exclusivity, and increased demand. - **Digital Content Creation:** Disruptive innovation opportunity: Developing digital video series that showcase brand partnerships with artists, strengthening brand identity and reaching a wider audience through online platforms. ## Related on Trend Hunter - [Collegiate Sneaker Campaigns](https://www.trendhunter.com/trends/sisterhood-in-style.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Next-Gen Athletic Shoes](https://www.trendhunter.com/trends/ua-echo.md) - [Maximalist Collaborative Running Shoes](https://www.trendhunter.com/trends/studioproba.md) - [Exclusive GenAI Sneakers](https://www.trendhunter.com/trends/balmain-and-ant-kai.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Basketball Culture-Inspired Campaigns](https://www.trendhunter.com/trends/let-them-talk.md) - [Collaborative Trail Sneakers](https://www.trendhunter.com/trends/hoka-mafate-three2.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md)