# Whimsical Ethically Made Apparel iClothing Unveils its Bold and Eco-Friendly Sugarhill Collection By Kanesa D | Published 2024-09-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/iclothing References: [advertiser.ie](https://www.advertiser.ie/galway/article/142861/eco-friendly-clothes-brand-iclothing-launches-new-sugarhill-collection) & [iclothing](http://iclothing.com)  iClothing introduces the new Sugarhill collection, which spotlights an array of weekend and [everyday apparel](https://www.trendhunter.com/trends/the-resort-collection). Devoted to [sustainable practices](https://www.trendhunter.com/trends/breathable-materials) and philanthropy, iClothing's new releases feature bold colors and whimsical patterns, appealing to lovers of loud and exciting prints. Adopting [organic cotton](https://www.trendhunter.com/trends/cou-cou-holiday) and Lenzing™ Ecovero™, these garments assure consumers that they are not contributing to any pollution or excess waste with their purchases. Notably, Lenzing™ Ecovero™ is made with 50% less emissions and water consumption than traditional materials. One key initiative the brand champions is the #WearAndCare program, which pledges 10% of profits to charity partners focused on promoting social justice and environmental sustainability. Interested consumers can find the new Sugarhill collection on the iClothing website. Image Credit: iClothing ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 11% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Bold Sustainable Fashion:** The Sugarhill collection highlights the growing consumer demand for vibrant, eco-friendly clothing that doesn't compromise on style. - **Eco-conscious Fabrics:** The use of organic cotton and Lenzing™ Ecovero™ in the collection signifies a shift towards materials with minimal environmental impact. - **Philanthropic Fashion Initiatives:** The #WearAndCare program showcases an emerging trend where fashion brands integrate social justice and environmental giving into their business models. ### Where This Applies - **Sustainable Apparel:** The sustainable apparel industry is evolving with innovations in fabric technology that reduce emissions and water usage. - **Eco-friendly Textiles:** Eco-friendly textiles are gaining traction with advancements like Lenzing™ Ecovero™, which offers a more sustainable alternative to traditional materials. - **Social Impact Retail:** Social impact retail is on the rise, with brands dedicating portions of profits to charitable causes, enhancing their consumer appeal. ## Related on Trend Hunter - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Regenerative Fabric Clothing Collections](https://www.trendhunter.com/trends/nobodys-child-collection.md) - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Sustainable Back-to-School Capsules](https://www.trendhunter.com/trends/sweet-threads.md)