# iPad Fashion The iClothing iTee & iDress Celebrates the iPad Release in Australia By Meghan Young | Published 2010-05-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iclothing-itee-idress References: [psfk](http://www.psfk.com/2010/05/aussies-dress-up-for-ipad-release.html) & [iclothing.au](http://iclothing.com.au/index.html) Although the [iPad](https://www.trendhunter.com/trends/pitaka) has been available in North America for some time now, it is only reaching Australia this week--and the [iClothing](https://www.trendhunter.com/trends/iclothing) iTee & iDress celebrates this auspicious occasion. I can't think of a better way to do so than with garments not only inspired by the tablet, but also seemingly inspired by the kangaroo. Featuring a padded pouch located by the belly, the iClothing iTee & iDress provide a protective case for the [Apple](https://www.trendhunter.com/trends/pad-quill) iPad. Comfortable and nonrestrictive, the tee and dress are so popular, they are almost already on back-order. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Smart Clothing:** Developing clothing with integrated technology, such as built-in pockets or straps, to hold and protect electronic devices like tablets. - **Fashion-tech Collaboration:** Increasing collaboration between fashion designers and technology companies to create innovative products that combine style and functionality. - **Global Launch Events:** Organizing special events and promotions to celebrate the launch of popular products in different countries, creating excitement and demand. ### Where This Applies - **Fashion:** Opportunity for fashion brands to develop stylish and functional clothing that incorporates technology, appealing to tech-savvy consumers. - **Technology:** Opportunity for technology companies to partner with fashion brands to create products that merge fashion and technology, expanding their market reach. - **Event Planning:** Opportunity for event planning companies to specialize in organizing high-profile launch event experiences with unique themes and attractions. ## Related on Trend Hunter - [Electronic Device Leather Accessories](https://www.trendhunter.com/trends/pad-quill.md) - [Tablet-Integrated Fashion](https://www.trendhunter.com/trends/lenovo-tab-wear-collection.md) - [Wireless Charging Technology Accessories](https://www.trendhunter.com/trends/pitaka.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Tablet-Made Exclusive Sneakers](https://www.trendhunter.com/trends/made-on-ipad.md) - [Briefcase-Style Tablet Workstations](https://www.trendhunter.com/trends/pitaka-flipbook-case.md) - [Playful Immersive Productivity Tablets](https://www.trendhunter.com/trends/redesigned-ipad.md) - [Sleek Tablet-Transforming Stands](https://www.trendhunter.com/trends/elago-magnetic-stand-for-ipad.md) - [Magnetic Tablet Cases](https://www.trendhunter.com/trends/smart-folio-for-ipad.md)