# Graphically Compelling Typography The Designers at Icinori Create Worlds out of Alphabets By Andrew Robertson | Published 2012-06-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/icinori References: [itsnicethat](http://www.itsnicethat.com/articles/icinori) & [icinori](http://icinori.com/) Artists Mayumi Otero and Raphael Urwiller formed the publishing studio Icinori where they continue to create an array of fantastic graphic artwork. An ongoing series of theirs is 'Lettrines,' a collection of drawings that uses [letters from the alphabet](https://www.trendhunter.com/trends/letter-pair) as the base for [vibrant and diverse illustrations](https://www.trendhunter.com/trends/what-are-you-looking-at). The style of each letter is entirely distinguished to the point where it appears that each letter was done by a separate artist. With some letters being used repeatedly, it's clear that Otero and Urwiller don't need much in order to be inspired to create a wide range of [graphically compelling artwork](https://www.trendhunter.com/trends/colorama). In some instances the letters appear to be monuments within a bizarre reality, creating the sense that the individual characters are part of some vast and intricate story. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Graphic Artwork:** Opportunity to disrupt the traditional art industry by creating visually stunning and diverse graphic artwork using letters as a base. - **Unique Typography:** Disruptive innovation opportunity in the design industry by creating distinguished and visually compelling typography that tells a story. - **Illustrative Storytelling:** Opportunity to disrupt the publishing industry by using letters as the main element to create intricate and visually captivating illustrations. ### Where This Applies - **Art:** The art industry can explore new possibilities by incorporating letters into graphic artwork and pushing the boundaries of traditional art forms. - **Design:** The design industry can benefit from unique and visually striking typography that goes beyond traditional letterforms and creates captivating visual narratives. - **Publishing:** The publishing industry could incorporate illustrative storytelling using letters as the primary visual element, creating engaging and visually captivating books and publications. ## Related on Trend Hunter - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Font Pairing Tools](https://www.trendhunter.com/trends/letter-pair.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Sculptural Writing Tools](https://www.trendhunter.com/trends/experimental-pencils.md)