# Sexy Animals to Sell Jeans Ichi's Be The Babe Among Animals Ads By mediterranean | Published 2008-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ichi-be-the-babe References: [andco.dk](http://www.andco.dk) This campaign for ICHI jeans is damn funny in a strange way. The print ads take the campaign's slogan "be the babe" literally by having one hot babe in [ichi jeans](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) pose among chicken. Well, girls with a chicken head... Which is not that flattering for the ichi wearing girl, but funny nonetheless. Other scenarios include being the babe among a group of monkey-headed girls, cow-headed girls and other animals/girls. The ads were created by “& Co” ad agency from Denmark. Yep, these are the same guys who gave us the hot partially nude girls dressing and acting like guys in the JBS mens underwear ads. [Refresh your memory](http://www.trendhunter.com/trends/jbs-mens-underwear-iii). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Animal-inspired Fashion Advertising:** Opportunity for disruptive innovation in the fashion industry by incorporating animal-inspired themes into advertising campaigns. - **Humorous Advertising Campaigns:** Opportunity for disruptive innovation in the advertising industry by incorporating humor into ad campaigns. - **Literal Interpretation in Advertising:** Opportunity for disruptive innovation in the advertising industry by taking literal interpretations of slogans and incorporating them into ad campaigns. ### Industries Being Reshaped - **Fashion:** Animal-inspired themes can be incorporated into fashion advertising campaigns to create disruptive innovation opportunities. - **Advertising:** Humor can be used in advertising campaigns to create disruptive innovation opportunities. - **Marketing:** Taking literal interpretations of slogans in advertising campaigns can create disruptive innovation opportunities for marketing strategies. ## Related on Trend Hunter - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)