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# Inspirational Skating Editorials
ICEQUAKE from The 'Olympia' Issue of 125 Magazine is Sensational

By Sarah Robson | Published 2012-06-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/icequake-olympia-issue-125-magazine
References: [behance.net](http://www.behance.net/gallery/ICEQUAKE/3671875) & [aorta.se](http://www.aorta.se/)

ICEQUAKE from The 'Olympia' Issue of 125 Magazine tells the story of a figure skater and her performance from start to finish. This series was captured by Aorta, a Sweden-based duo featuring Marco Grizelj and Kristian Kran.

The various pictures show different dances the model would be performing for a real skating competition, and the last photo shows the model with her skates off and feet in ice after a long day's work. The model Tereza K from Elite Prague is captured wearing [long flowing robes](https://www.trendhunter.com/trends/wild-rose-sparrow) and [colorful body suit costumes](https://www.trendhunter.com/trends/aura-collection-2). Stylist Nini Makestaad has adorned the model with [fashionable high heeled shoes](https://www.trendhunter.com/trends/roger-vivier-holiday-2025) minus the bladed bottom. The skating aspect is an interesting twist, but it doesn't take away from focusing on the model's fashionable outfits.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 35% | Activity: 42% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Figure Skating Fashion:** Disruptive innovation opportunity: Creating stylish and functional clothing specifically designed for figure skaters.
- **Performance-based Photography:** Disruptive innovation opportunity: Developing new techniques and technology to capture the dynamic and fleeting moments of a performance through photography.
- **Creative Sports Editorials:** Disruptive innovation opportunity: Collaborating with athletes and artists to create visually stunning and narrative-driven editorials that bring together the worlds of sports and fashion.

### Where This Applies

- **Sports Apparel:** Disruptive innovation opportunity: Designing innovative apparel and accessories that cater to the unique needs and aesthetics of figure skaters.
- **Photography Equipment:** Disruptive innovation opportunity: Creating advanced photography equipment and software that can capture the fast-paced and intricate movements of athletes.
- **Fashion and Lifestyle Media:** Disruptive innovation opportunity: Reimagining traditional fashion and lifestyle media platforms to include more creative and unconventional editorial content that blurs the boundaries between different domains.

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