# Wooly Airline Flip Books The Icelandic Air-In-Flight Magazine By Sarah Robson | Published 2012-08-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/icelandic-airinflight-magazine References: [psfk](http://www.psfk.com/2012/08/icelandic-air-wool-in-flight-magazine.html) & [icelandair](http://www.icelandair.ca/information/on-board/entertainment/) The Icelandic air-[in-flight magazine](https://www.trendhunter.com/trends/braille-safety-manuals) is a new type of magazine that connects to your four senses. It may look like a pile of oddly shaped newspapers, but this magazine will make your flight more enjoyable as you flip through its pages. The magazine's design looks untamed, rugged and it is meant to resemble the natural terrain of Iceland. This books lets passengers lose themselves through the pages of the book that works through [sensory stimulation](https://www.trendhunter.com/trends/texture-is-everything) instead of text and pictures. The idea for this magazine comes from two Central Saint Martins masters students Leslie Borg and Anita Silve. They wanted passengers to have a reading experience through taste, touch, sound and smell. This magazine will ease the pain of traveling all the way to and from Iceland, and puts a unique twist on a standard airline magazine. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Multisensory Experiences:** Creating products or services that engage multiple senses to enhance user experience. - **Immersive Design:** Developing innovative designs that transport users into a different environment or mindset. - **Alternative Publishing Formats:** Exploring unconventional ways of presenting content to captivate audiences. ### Who This Affects Most - **Airline Entertainment:** Incorporating unique and immersive experiences into in-flight entertainment systems. - **Travel Accessories:** Developing travel-related products that engage multiple senses to enhance the overall travel experience. - **Print Media:** Experimenting with alternative formats and interactive elements to revitalize the magazine industry. ## Related on Trend Hunter - [Adventure-Seeking Iceland Flight Programs](https://www.trendhunter.com/trends/iceland-flight-program.md) - [Unique Regional Experiences](https://www.trendhunter.com/trends/icelandair-boasts-activities.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [In-Transit Entertainment Devices](https://www.trendhunter.com/trends/intransit-entertainment.md) - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Haunting Glacial Fragrances](https://www.trendhunter.com/trends/joklalykt.md) - [Two-in-One Vacation Programs](https://www.trendhunter.com/trends/stopover-program.md) - [3D-Knit Airplane Seat Designs](https://www.trendhunter.com/trends/aircraft-seat-concept.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md)