# Moss-Based Hydrating Serums SERUMKIND's Iceland Moss Drop is Made with 77% Moss Extracts By Laura McQuarrie | Published 2020-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iceland-moss-drop References: [instyle](https://www.instyle.com/beauty/best-new-beauty-products-may-2020?slide=3544316#3544316) & [completone](https://www.completone.com/product/detail.html?product_no=33&cate_no=1&display_group=7) For those who suffer from dry skin, [SERUMKIND](https://www.trendhunter.com/trends/deep-antarctic-drop) created Iceland Moss Drop, a [deeply hydrating and soothing serum](https://www.trendhunter.com/trends/watery-sulfur-soothing-serum) that helps to deliver moisture without the stickiness. Notably, the formula is made with 77% moss extracts and for that reason, resilient Iceland moss extract is listed as the primary ingredient. The moisturizing serum is launching at a time when many people are looking for solutions to skin that's dry and tight from spending increased time indoors with stale air. The clean-label product is vegan, cruelty-free and aligned with [EWG's](https://www.trendhunter.com/trends/flora-carnivora) standards, plus the product is sustainably packaged to reduce its impact. Moss-based skincare products and cosmetics are becoming increasingly popular, especially at a time where plant-based obsessions are still running high. Image Credit: SERUMKIND ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 29% | Activity: 49% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Moss-based Skincare:** The rising trend of moss-based skincare products presents an opportunity for companies to innovate with unique moss extracts and develop proprietary formulas for hydrating and soothing products. - **Sustainable and Clean-label Beauty:** The popularity of clean-label, vegan, and sustainably packaged beauty products presents an opportunity for companies to invest in eco-friendly production processes and materials. - **Hydrating Serums for Dry Skin:** The increased demand for hydrating serums due to dry indoor air presents an opportunity for companies to develop new and innovative formulas that specifically target and alleviate dryness. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can take advantage of the trend towards moss-based ingredients and develop innovative formulations that address issues like hydration and anti-aging. - **Clean Beauty Industry:** The clean beauty industry can capitalize on the trend towards sustainable beauty products and invest in eco-friendly production processes and packaging materials. - **Cosmetics Industry:** The cosmetics industry can innovate with unique moss extracts and incorporate them into various makeup formulations to cater to consumers' growing interest in plant-based ingredients. ## Related on Trend Hunter - [Energizing Wellness Mists](https://www.trendhunter.com/trends/wellness-mist.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Cactus-Derived Mucin Serums](https://www.trendhunter.com/trends/prickly-pear-peptide-mucin.md) - [Water-Based Serum Sticks](https://www.trendhunter.com/trends/water-based-serum-stick.md) - [Seaweed-Powered Skincare](https://www.trendhunter.com/trends/omaly.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Densely Hydrating Serums](https://www.trendhunter.com/trends/mixsoon-glacier-water.md) - [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md)