# Adventure-Seeking Iceland Flight Programs Icelandair Offers Canadians Direct Flights to Reykjavik By Kalin Ned | Published 2022-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/iceland-flight-program References: [icelandair](https://www.icelandair.com/en-ca/)  [Icelandair](https://www.trendhunter.com/trends/icelandair-boasts-activities) calls attention to its special Iceland flight program as temperatures start to dip to the negatives in Canada. The opportunity is perfect for "adventure-seeking Canadians" who want to escape the frigid winters in their country but want something different than the usual [tropical climate destinations](https://www.trendhunter.com/trends/tropical-getaway). Iceland is marketed as a "perfect fit" because its temperatures hover around zero while the country itself is ranked as "one of the world’s happiest countries." There are no shortages of activities in Reykjavik, where the Iceland flight program takes you directly—from the Blue Lagoon which is one of the country's most iconic attractions to reconnecting with nature on a guided horseback riding tour. One may even catch the Northern Lights in January. Icelandair also offers quick stopovers in the country for those with a final destination in Europe. Image Credit: Icelandair ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 11% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Adventure Tourism:** Icelandair's specialized flight program opens up opportunities for adventure tourism, which can be a lucrative new area for travel and hospitality industries. - **Escapism Tourism:** Icelandair's marketing strategy of promoting the country as a perfect fit for those wanting a different destination from tropical climates offers opportunities for innovation in escapism tourism. - **Sustainable Tourism:** Reconnecting with nature and sustainability are some of the key selling points of Icelandair's Iceland flight program, paving way for more innovative, eco-friendly travels, and experiences for the travel and hospitality industries. ### Sectors Adopting This - **Travel Industry:** Icelandair's Iceland flight program creates new opportunities for travel companies to create unique tour packages and offer travelers a different experience than traditional beach holidays. - **Hospitality Industry:** With the rise of adventure tourism and escapism tourism, hospitality companies stand to benefit from alternative travel trends and could potentially offer a unique customer experience for guests. - **Tourism Industry:** Icelandair's specialized Iceland flight program offers opportunities for the tourism industry to create unique and eco-friendly vacation deals, which can entice travelers to choose destinations that prioritize sustainability. ## Related on Trend Hunter - [Unique Regional Experiences](https://www.trendhunter.com/trends/icelandair-boasts-activities.md) - [Two-in-One Vacation Programs](https://www.trendhunter.com/trends/stopover-program.md) - [Breathtaking Archipelago Getaways](https://www.trendhunter.com/trends/archipelago-getaway.md) - [Unique Non-Stop Routes](https://www.trendhunter.com/trends/dakar-and-reykjavik.md) - [World Tourism Day Promotions](https://www.trendhunter.com/trends/world-tourism-day.md) - [Low-Cost International Airlines](https://www.trendhunter.com/trends/play-airlines.md) - [Labor Day Flight Deals](https://www.trendhunter.com/trends/flight-deals.md) - [North Iceland Lagoons](https://www.trendhunter.com/trends/north-iceland-geothermal-vacations.md) - [Festive Travel Getaways](https://www.trendhunter.com/trends/christmas-market-tour-packages.md)