# Icy Holiday Frozen Beverages The Icee Sugar Plum Drink is Available Only at Target By Michael Hemsworth | Published 2018-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/icee-sugar-plum References: [chewboom](https://www.chewboom.com/2018/12/10/new-sugar-plum-icee-flavor-available-exclusively-at-target-stores/) & [icee](http://www.icee.com) The Icee Sugar Plum frozen beverage is the latest creation from the drink brand that has been announced just in time for the holidays to offer consumers a chilly indulgence this winter. The icy, carbonated drink is [limited-edition](https://www.trendhunter.com/trends/arizona-frost-chillzicle) and plays on the popular flavor of the holiday season to offer consumers a different way to enjoy the flavor that might leave them feeling a touch chilly. The flavor features a bright pink color that is paired with stripes of purple to make it a decidedly summery drink to pick up when looking for a refreshment. The Icee Sugar Plum frozen beverage is available exclusively at 1,500 Target locations, but will only be around for a limited time until the end of January 2019. Image Credit: Icee ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Frozen Flavors:** Creating exclusive, seasonal flavors of frozen beverages can attract consumers looking for a unique and limited-time indulgence. - **Bold Color Combinations:** Pairing bright and vibrant colors in frozen beverages can add visual appeal and create a memorable experience for consumers. - **Exclusive Retail Partnerships:** Collaborating exclusively with popular retailers, like Target, can help frozen beverage brands reach their target audience and increase brand visibility. ### Who This Affects Most - **Beverage Industry:** Frozen beverage brands can innovate by creating unique flavors and visual appeal to stand out in the competitive beverage industry. - **Retail Industry:** Collaborating with beverage brands to offer exclusive flavors can drive foot traffic to retail stores and increase sales. - **Hospitality Industry:** Hotels, restaurants, and entertainment venues can capitalize on the trend of limited-edition frozen beverages to enhance their menu offerings and provide a memorable customer experience. ## Related on Trend Hunter - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [Festive QSR Sweet Teas](https://www.trendhunter.com/trends/sugar-plum-tea.md) - [Ice Pop-Flavored Sparkling Waters](https://www.trendhunter.com/trends/melted-ice-pop.md) - [Movie-Themed Frozen Refreshments](https://www.trendhunter.com/trends/trollsinspired-icee-flavors.md) - [Chilled Slurpee-Inspired Cookies](https://www.trendhunter.com/trends/blue-raspberry-featuring-icee-cookie.md) - [Frozen Specialty Beverages](https://www.trendhunter.com/trends/starbucks-x-target.md) - [Seasonal Sugar Plum Liqueurs](https://www.trendhunter.com/trends/sugar-plum-gin-liqueur.md) - [Wintry Sparkling Seltzers](https://www.trendhunter.com/trends/sparkling-seltzers.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md)