# Ghostly Adventure Refreshments These New ICEE Flavors Celebrate Ghostbusters: Frozen Empire By Michael Hemsworth | Published 2024-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/icee-flavors References: [chewboom](https://www.chewboom.com/2024/03/07/icee-launches-reimagined-icee-flavors-in-collaboration-with-ghostbusters-frozen-empire/) & [icee](https://www.icee.com)  These new ICEE flavors have been created in collaboration with [Sony Pictures](https://www.trendhunter.com/trends/slimers-green-apple) to celebrate the upcoming launch of Ghostbusters: Frozen Empire. The frozen refreshments include two of the brand's signature flavors with reimagined names like Boo Raspberry and Red-1/Cherry-1. The drink range also includes the Slimer's Back flavor and Mischievous Mini-Pufts, which both pay homage to various elements of the ghostly movie franchise. The new ICEE flavors are making their debut now at retailers across the US including [Target](https://www.trendhunter.com/trends/ghost-hydration), [Hy-Vee](https://www.trendhunter.com/trends/sun-responsibly-campaign), Showcase Cinemas and more. The frozen carbonated drinks are also arriving alongside limited-edition cups for fans to collect. The flavors are also being launched at Safeway and Hy-Vee locations as SLUSH PUPPiE drinks to suit different consumer preferences. Ghostbusters: Frozen Empire is slated to hit theaters March 22, 2024. Image Credit: ICEE ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 86% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Ghostly-themed Beverages:** Capitalizing on popular movie collaborations to create unique frozen drink flavors with reimagined names inspired by iconic elements of the franchise. - **Limited-edition Collectibles:** Introducing exclusive cups for fans to collect, enhancing the consumer experience and driving brand loyalty through merchandise tie-ins. - **Retailer Collaboration Launches:** Partnering with major retailers like Target, Hy-Vee, and Showcase Cinemas to expand distribution channels and reach a wider audience with themed frozen refreshments. ### Who This Affects Most - **Beverage Manufacturing:** Exploring opportunities for collaborations with entertainment franchises to develop innovative flavor profiles and enhance brand recognition through themed product releases. - **Merchandising and Collectibles:** Creating limited-edition merchandise such as themed cups to drive consumer engagement, increase brand visibility, and foster a sense of exclusivity for fans. - **Retail and Distribution:** Forming strategic partnerships with key retailers to launch exclusive product lines, expand market reach, and capitalize on seasonal movie tie-ins for promotional success. ## Related on Trend Hunter - [Neon Green Slushie Drinks](https://www.trendhunter.com/trends/slimers-green-apple.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md) - [Movie-Themed Frozen Refreshments](https://www.trendhunter.com/trends/trollsinspired-icee-flavors.md) - [Ghoulish Theater-Only Refreshments](https://www.trendhunter.com/trends/fanta-haunted-apple-icee.md) - [Ghost-Busting Green Cookies](https://www.trendhunter.com/trends/ghostbusters-frozen-empire-collection.md) - [Revived 80s Cartoon Drinks](https://www.trendhunter.com/trends/hicectocooler.md) - [Freshly Rebranded Frozen Drinks](https://www.trendhunter.com/trends/slurpee.md) - [Cooling Slushie-Inspired Cereals](https://www.trendhunter.com/trends/kelloggs-icee-cereal.md) - [Ghostly Cinematic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-x-ghostbusters-collection.md)