# Iced Tea Wine Spritzers Kim Crawford's RTD Iced Tea Wine Spritz Blends Tea & Sauvignon Blanc By Laura McQuarrie | Published 2022-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iced-tea-wine References: [beveragedaily](https://www.beveragedaily.com/Article/2022/07/21/new-beverage-launches-from-kefir-to-juice) & [kimcrawfordwines](https://www.kimcrawfordwines.com/collections/our-wines/products/iced-tea-wine-spritz)  Real tea and white wine come together in the new RTD Iced Tea Wine Spritz products from [Kim](https://www.trendhunter.com/trends/kardashian-jenner) Crawford and the refreshing [canned drinks](https://www.trendhunter.com/trends/funkin-spritz) are ready to be enjoyed at the beach, backyard barbecues, picnics and plenty more occasions in between. These canned sippers are being introduced in two vibrant varieties: Lemon and Peach. As the brand describes, "this is a brand-new wine and tea blend made from real tea and New Zealand's Sauvignon Blanc." The spritzer market is a dynamic one and it speaks to consumers who are looking for youthful, [alternative alcoholic drinks](https://www.trendhunter.com/trends/vinarchy). Spritzers are the kind of take-anywhere beverages that are beloved for being crisper than traditional wine, as well as smoother with a relaxed taste, which makes them perfect for outdoor enjoyment. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 56% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Ready-to-drink Wine Spritzers:** The popularity of canned wine spritzers presents an opportunity for RTD beverage companies to explore new flavors and blends. - **Wine-tea Blends:** The creation of iced tea wine spritzers highlights a trend towards the blending of different types of beverages, opening up new opportunities for innovation in the beverage industry. - **Outdoor-ready Beverages:** The success of canned wine spritzers indicates a growing demand for refreshing, easy-to-drink beverages that can be enjoyed outdoors, providing a potential market for outdoor beverage products. ### Where This Applies - **Wine Industry:** The development of wine spritzer products can revolutionize the wine industry by drawing in younger consumers looking for alternative alcoholic beverages. - **Tea Industry:** The rise of tea-wine blends present an opportunity for the tea industry to create new and innovative products that cater to the current trend towards beverage blending. - **RTD Beverage Industry:** The market for ready-to-drink beverages is rapidly growing, and the success of iced tea wine spritzers presents a prime opportunity for RTD beverage companies to innovate and capture a share of this market. ## Related on Trend Hunter - [Fruity RTD Wine Spritz Cans](https://www.trendhunter.com/trends/wine-spritz.md) - [Semi-Sparkling Canned Tea Cocktails](https://www.trendhunter.com/trends/twistea.md) - [Carbonated Lemon Tea Coolers](https://www.trendhunter.com/trends/spritz-society-2.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Wine-Inspired Cold Brew Teas](https://www.trendhunter.com/trends/kaytea-sparkling-rosay.md) - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md)