# Icy Oat Milk Coffees The Starbucks Iced Shaken Hazelnut Oatmilk Espresso is Arriving Now By Michael Hemsworth | Published 2024-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iced-shaken-hazelnut-oatmilk-espresso References: [chewboom](https://www.chewboom.com/2024/01/03/starbucks-pours-new-iced-shaken-hazelnut-oatmilk-espresso-and-more-as-part-of-new-winter-menu/) & [starbucks](https://www.starbucks.com)  The [Starbucks](https://www.trendhunter.com/trends/iced-hazelnut-oat-shaken-espresso) Iced Shaken Hazelnut Oatmilk Espresso is being added to the brand's menu as a delicious, dairy-free option for consumers to try out this winter. The coffee beverage is being added to the brand's permanent menu, and is made with Starbucks [Blonde Espresso](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte) and hazelnut syrup shaken together. The drink is then topped with [plant-based oat milk](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend) to give it a touch of creaminess without dairy. The beverage is thus cold, creamy and perfect for enjoying on its own or with a snack. The Starbucks Iced Shaken Hazelnut Oatmilk Espresso drink is part of a larger movement towards cold cafe refreshments being offered during the winter season. This resounds to continued consumer interest in chilled beverages despite the weather, especially amongst Gen Z customers. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 46% | Activity: 56% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cold Cafe Refreshments in Winter:** Offering cold cafe refreshments during the winter season capitalizes on continued consumer interest in chilled beverages despite the weather. - **Dairy-free Coffee Options:** Introducing dairy-free coffee options like the Starbucks Iced Shaken Hazelnut Oatmilk Espresso taps into the growing demand for plant-based alternatives among consumers. - **Gen Z Preference for Chilled Beverages:** Gen Z customers' preference for chilled beverages, as seen in their interest in the Starbucks Iced Shaken Hazelnut Oatmilk Espresso, highlights the need for innovative and refreshing drinks in the market. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can cater to consumer demand for cold cafe refreshments during the winter season by offering innovative and delicious options like the Starbucks Iced Shaken Hazelnut Oatmilk Espresso. - **Plant-based Milk Industry:** The plant-based milk industry can seize the opportunity presented by the growing demand for dairy-free coffee options, such as the Starbucks Iced Shaken Hazelnut Oatmilk Espresso, by expanding their product offerings and reaching a wider customer base. - **Hospitality Industry:** The hospitality industry can leverage the Gen Z preference for chilled beverages by incorporating unique and refreshing drinks like the Starbucks Iced Shaken Hazelnut Oatmilk Espresso into their menus, attracting younger customers and enhancing their overall dining experience. ## Related on Trend Hunter - [Hazelnut-Flavored Shaken Espressos](https://www.trendhunter.com/trends/iced-hazelnut-oat-shaken-espresso.md) - [Oat-Based Vanilla Lattes](https://www.trendhunter.com/trends/vanilla-oat-milk.md) - [Shaken Oat Milk Coffees](https://www.trendhunter.com/trends/espresso-shakers.md) - [Icy Espresso Cafe Refreshments](https://www.trendhunter.com/trends/iced-shaken-espresso-drinks.md) - [Oat-Based Frappuccino Drinks](https://www.trendhunter.com/trends/oat-milk-frappuccino.md) - [Nutty Oat-Flavored Fall Lattes](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte.md) - [Fall Cafe Beverage Collections](https://www.trendhunter.com/trends/pecan-oatmilk-cortado.md) - [Festive Mille-Feuille Lattes](https://www.trendhunter.com/trends/hazelnut-praline-millefeuille-oatmilk-latte.md) - [Dairy-Free Fall Lattes](https://www.trendhunter.com/trends/apple-crisp-oatmilk-macchiato.md)