# Stainless Steel Drink Chillers The 'FLET' Iced Drink Tumbler Uses a Chilled Stick to Stay Cold By Michael Hemsworth | Published 2020-06-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/iced-drink-tumbler References: [thegadgetflow](https://thegadgetflow.com/portfolio/iced-drink-tumbler/) & [kickstarter](https://www.kickstarter.com/projects/flettumbler/flet-tumbler-with-frozen-stick-inside-for-iced-cold-drinks?ref=61xgys&utm_source=GadgetFlow&utm_campaign=GadgetFlow) The 'FLET' iced drink tumbler is an accessory for use with beverages that will work to keep them not just chilled, but ice cold for extended periods thanks to a specialized design. The tumbler features a [stainless steel construction](https://www.trendhunter.com/trends/titaner-colorti-doublewall-cup) that utilizes a water-filled stainless steel stick to keep the drink colder for long periods of time. The stick works by being kept in the freezer until its needed and can be clipped into the interior section of the cup for a secure fit. The 'FLET' iced drink tumbler is capable of being used with or without the stick to hold either 24 ounces or 16 ounces of water, respectively. The tumbler is rated to keep drinks cold for up to 24 hours at a time. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What Makes This Trend Stand Out - **Extended Cold Beverage Storage:** Disruptive innovation opportunity: Develop a beverage storage solution that can keep drinks cold for even longer periods of time, surpassing the 24-hour limit set by the 'FLET' iced drink tumbler. - **Innovative Material Utilization:** Disruptive innovation opportunity: Explore alternative materials, other than stainless steel, that can provide superior cooling capabilities for drink accessories. - **Multipurpose Beverage Accessories:** Disruptive innovation opportunity: Design beverage accessories that offer additional functionalities, such as built-in straws or customizable compartments, to enhance the user experience. ### Sectors Adopting This - **Kitchenware:** Disruptive innovation opportunity: Create new kitchenware products that incorporate innovative cooling technologies to keep food and beverages at optimal temperatures. - **Outdoor Recreation:** Disruptive innovation opportunity: Develop outdoor recreation products, like camping or picnic gear, that integrate advanced cooling mechanisms to keep food and drinks cold for extended periods without the need for electricity. - **Beverage Packaging:** Disruptive innovation opportunity: Rethink beverage packaging to incorporate built-in cooling features, eliminating the need for separate drink chiller accessories and reducing waste. ## Related on Trend Hunter - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Minimalist Articulated Tumbler Designs](https://www.trendhunter.com/trends/vssl-rift-tumbler.md) - [Insulated Tall Can Koozies](https://www.trendhunter.com/trends/tallboy-cooler-cup.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [32oz Stainless Steel Tumblers](https://www.trendhunter.com/trends/carter-carry-xl-tumbler.md) - [Insulated Cocktail Shakers](https://www.trendhunter.com/trends/yeti-cocktail-shaker.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md)