# Premium Iced Coffee Packaging VIVA Iced Coffee is Offered in Classic Hot Drink Flavors By Laura McQuarrie | Published 2017-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iced-coffee-packaging References: [thedieline](http://www.thedieline.com/blog/2017/1/31/viva-premium-iced-coffee-will-start-your-day-off-in-style) & [behance.net](https://www.behance.net/gallery/47875167/VIVA-Iced-Coffee-Packaging) The iced coffee packaging for [VIVA's](https://www.trendhunter.com/trends/viva-feast) line of to-go coffee products boast a form that reminds of the comfortable grip of a travel mug. The premium coffee products are offered in classic flavors like Americano, Affogato, Caramel and Cappuccino, each of which is represented by a different color. In recent months, consumers have taken a new interest in [cold and iced coffee products](https://www.trendhunter.com/trends/readytodrink-cold-brew) that can offer the kind of on-the-go convenience that a cup of hot coffee is simply not able to provide. For the design and development of the premium iced coffee packaging, the BRID - Branding Agency from Georgia in Eastern Europe favored a minimalist style to distinguish the product as one that stands for prestige and the quality. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 78% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium To-go Coffee Packaging:** Innovative packaging designs can help coffee brands tap into the growing demand for cold and to-go coffee products. - **Classic Flavors for Iced Coffee:** By offering classic hot drink flavors in iced coffee form, brands can attract consumers seeking familiarity and variety in their coffee choices. - **Minimalist Style Branding:** Embracing a minimalist style can help coffee brands differentiate themselves as premium products that focus on quality and taste. ### Who This Affects Most - **Food and Beverage Packaging:** There is an opportunity for packaging companies to create more innovative and ergonomic designs for coffee brands looking to enter the growing market for cold and to-go coffee products. - **Coffee and Tea Industry:** Coffee and tea manufacturers can expand their product lines by developing iced and to-go coffee products, and using classic flavors to appeal to consumers seeking variety and convenience. - **Design and Branding Industry:** Design and branding agencies can help coffee brands establish a strong brand identity and differentiate themselves as premium products by embracing minimalist style and high-quality packaging and branding. ## Related on Trend Hunter - [Iced Cafe Brand Coffees](https://www.trendhunter.com/trends/iced-coffee-products.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Espresso-Style Iced Coffees](https://www.trendhunter.com/trends/rtd-iced-coffee-drinks.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Ice Cream-Flavored Iced Coffees](https://www.trendhunter.com/trends/victor-allens-coffee.md) - [Cafe-Inspired Coffee Drink Mixes](https://www.trendhunter.com/trends/kenco-icedhot.md) - [Summer Brewed Iced Coffees](https://www.trendhunter.com/trends/Brewed-Over-Ice-Coffee.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Chilled At-Home Cafe Drinks](https://www.trendhunter.com/trends/arctic-coffee-vanilla-latte-iced-coffee.md)