# Candy Bar Coffee Drinks These Iced Coffee Mocha Lattes From Mars Have No Added Sugar By Michael Hemsworth | Published 2023-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iced-coffee-mocha-latte References: [foodbev](https://www.foodbev.com/news/mars-to-launch-two-new-coffee-mocha-lattes/) & [marschocolatedrinksandtreats](https://www.marschocolatedrinksandtreats.com)  These new Iced Coffee Mocha Lattes are being launched by Mars Chocolate [Drinks](https://www.trendhunter.com/trends/rockstar-mocktail-energy-drink) and Treats as a range of refreshments that are perfect for consumers in the UK to enjoy. The drinks are being launched under the [Mars and](https://www.trendhunter.com/trends/iced-coffee-by-victor-allens) [Galaxy](https://www.trendhunter.com/trends/instore-bakery-treats) brands, and feature flavors that follow on the taste of each respective candy bar flavor. The drinks, while flavorful, feature no added sugar in the recipe to give them an HFSS-compliant profile with 99-calories per 250ml bottle for portioned indulgence. General Manager Michelle Frost commented on the new Iced Coffee Mocha Latte drinks saying, "We believe that we have a winning formula with a combination of the nation’s two favourite milk flavours, our distinctive brands and PMP packs." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 46% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sugar-free Flavored Iced Coffee:** Opportunity for disruptive innovation in developing more flavors of sugar-free iced coffee drinks. - **Portioned Indulgence Beverages:** Opportunity for disruptive innovation in creating other portioned indulgence beverages with low-calorie content. - **Cross-branded Drinks:** Opportunity for disruptive innovation in collaborating with other brands that carry a similar flavor profile to create cross-branded drinks. ### Sectors Adopting This - **Beverage Industry:** Opportunity for this industry to create more sugar-free flavored iced coffee drinks in a portioned indulgence format. - **Confectionery Industry:** Opportunity for this industry to collaborate with the beverage industry to create cross-branded drinks with a similar flavor profile. - **Packaging Industry:** Opportunity for this industry to develop innovative portioned packaging to accommodate the growing trend of portioned indulgence beverages with low-calorie content. ## Related on Trend Hunter - [Candy Bar Coffee Beverages](https://www.trendhunter.com/trends/iced-coffee-by-victor-allens.md) - [Candy Bar-Flavored Instant Coffees](https://www.trendhunter.com/trends/nescaf-mocha.md) - [Canned Candy-Flavored Milk Drinks](https://www.trendhunter.com/trends/canned-milk-drinks.md) - [Chocolate Bar-Inspired Instant Lattes](https://www.trendhunter.com/trends/kitkatflavored.md) - [Low-Sugar Cafe Drinks](https://www.trendhunter.com/trends/starbucks-frappuccino-caramel-no-added-sugar.md) - [Salted Candy Bar Coffees](https://www.trendhunter.com/trends/biggby-coffee-twix-drinks.md) - [Canned Candy Bar-Flavored Milks](https://www.trendhunter.com/trends/milky-way-milk.md) - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md) - [Free-From Ready-to-Drink Coffees](https://www.trendhunter.com/trends/caff-latte-zero.md)