# Iced Coffee Day Fundraisers Dunkin’ Joy in Childhood Foundation® Raised $2.1 Million By Lima Kalim | Published 2024-07-05 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/iced-coffee-day-fundraiser References: [stories.inspirebrands](https://stories.inspirebrands.com/2-million-dunkin-iced-coffees-help-bring-joy-to-children-battling-illness/)  During this year’s Iced Coffee Day, the [Dunkin’ Joy in Childhood Foundation](https://www.trendhunter.com/trends/joy-in-childhood) raised $2.1 million, marking a new fundraising record. This nonprofit organization is dedicated to bringing simple joys to children facing hunger or illness. Dunkin’ and the Joy in Childhood Foundation have expressed their enthusiasm for this accomplishment. Dunkin’ franchisees nationwide have pledged to donate $1 to the Foundation for each iced coffee sold on Dunkin’ Iced Coffee Day for the past three years. This year, Dunkin’ Iced Coffee Day took place on June 20, the first day of summer, drawing support from consumers across the country. This year's fundraiser surpassed the previous year's total of $1.7 million, making it the most successful to date. Image Credit: Dunkin' Donuts ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 7% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charity-based Marketing:** Businesses are integrating charitable causes with product sales to boost consumer engagement and brand loyalty. - **Record-breaking Fundraisers:** Corporate-led fundraising initiatives are achieving unprecedented success by leveraging widespread participation. - **Seasonal Campaigns:** Aligning fundraising events with seasonal milestones enhances visibility and encourages higher consumer involvement. ### Where This Applies - **Food and Beverage:** The food and beverage industry is increasingly intertwining with philanthropic endeavors to attract a socially-conscious customer base. - **Nonprofit Organizations:** Nonprofits are capitalizing on corporate partnerships to substantially increase their fundraising potential. - **Retail:** Retail operations are embracing cause-marketing strategies to stimulate both sales and brand image. ## Related on Trend Hunter - [Iced Coffee Offerings](https://www.trendhunter.com/trends/dunkin-iced-coffee-day.md) - [Charitble Children-Supporting Initiatives](https://www.trendhunter.com/trends/joy-in-childhood.md) - [Military Coffee Donations](https://www.trendhunter.com/trends/dunkin-donated.md) - [Iced Coffee-Honoring Sneakers](https://www.trendhunter.com/trends/ice-coffee-day.md) - [Charitable Camp Initiatives](https://www.trendhunter.com/trends/tim-hortons-annual-camp-day.md) - [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md) - [Doughnut Day Beverage Promotions](https://www.trendhunter.com/trends/dunkin-2.md) - [Complimentary Donut Cafe Promotions](https://www.trendhunter.com/trends/dunkin-national-donut-day.md) - [Complimentary Cold Brew Promotions](https://www.trendhunter.com/trends/dunkin-national-cold-brew-day.md)