# Pressure-Brewed Coffee Bottles This Iced Coffee Bottle is Cleverly Branded as 'Black Medicine' By Laura McQuarrie | Published 2016-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/iced-coffee-bottle References: [trndmonitor](https://trndmonitor.com/coffee-spotlight-black-medicine-iced-coffee/) & [blackmedicine](http://blackmedicine.com/) This iced coffee bottle branded 'Black Medicine' boasts a formula that's unsweetened, 50% stronger than normal coffee with [no artificial Ingredients or added dairy](https://www.trendhunter.com/trends/iced-coffee-range). The 11-ounce bottles of iced coffee are not cold-brewed, but processed in a manner that maximizes the flavor, while also decreasing bitterness of the coffee. Black Medicine says "All that we tell people is that we brew it hot, in a pressurized nitrogen atmosphere, in small, carefully controlled batches." With the rise in health consciousness, medicinal branding has become a popular way to attract attention to food and beverage products that boast properties that are different from others on the market. Black Medicine is available in three types, including the original pressure-brewed Iced Coffee, as well as an [Iced Latte](https://www.trendhunter.com/trends/premium-canned-lattes) and an Iced Mocha. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Medicinal Branding:** Using medicinal branding to promote food and beverage products with unique properties. - **Pressure-brewing:** Utilizing pressurized nitrogen atmosphere to maximize flavor and decrease bitterness in coffee. - **Iced Coffee Innovation:** Developing new techniques for processing iced coffee to enhance taste and quality. ### Who This Affects Most - **Food and Beverage:** Applying medicinal branding to attract health-conscious consumers to unique food and beverage offerings. - **Coffee Industry:** Exploring pressure-brewing methods to enhance the taste and quality of coffee products. - **Bottled Beverage:** Revolutionizing the production processes of bottled iced coffee to create innovative and improved products. ## Related on Trend Hunter - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Coffee-Based Energy Drinks](https://www.trendhunter.com/trends/java-monster-cold-brew.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md) - [Canned Cold Brew Coffees](https://www.trendhunter.com/trends/blk-bold.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md)