# Iced Car Showrooms Polestar Pushes the Envelope with the Impressive Arctic Circle Showroom By Kalin Ned | Published 2023-01-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/iced-car-showroom References: [design-milk](https://design-milk.com/polestars-arctic-circle-is-literally-the-coolest-automotive-showroom-on-earth/?utm_source=rss&utm_medium=rss&utm_campaign=polestars-arctic-circle-is-literally-the-coolest-automotive-showroom-on-earth) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_167397668686215&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=ld0dx5yu0100x1tt000DLpo9gdlrvk57x&loc=https%3A%2F%2Fdesign-milk.com%2Fpolestars-arctic-circle-is-literally-the-coolest-automotive-showroom-on-earth%2F%3Futm_source%3Drss%26utm_medium%3Drss%26utm_campaign%3Dpolestars-arctic-circle-is-literally-the-coolest-automotive-showroom-on-earth&v=1&out=https%3A%2F%2Ffrozeninnovations.fi%2F&title=Polestar%27s%20Arctic%20Circle%20Is%20Literally%20the%20Coolest%20Auto%20Showroom&txt=%3Cstrong%3EFrozen%20Innovation%3C%2Fstrong%3E)  [Polestar](https://www.trendhunter.com/trends/article-circle) is once again innovating and stunning consumers and brands alike with the debut of its new activation—an iced car showroom. The structure is essentially a cube that rises to 12 meters in height. Entirely made out of ice, the Arctic Circle showroom boasts two-meter-thick walls of ice. A few ice sculptures of car parts also enhance the experience. The impressive cube was constructed in Rovaniemi, Finland by [Frozen Innovation](https://www.trendhunter.com/trends/polestar-snow-space), in collaboration with Polestar and the Arctic Design Week. Martin Österberg, Polestar Finland’s Marketing Manager, explains that "the choice of building material was easy due to the location and our desire to use circular materials: of course, it had to be built from snow." Individuals can take a vehicle out of the iced car showroom for a test drive around an Arctic Circle course. Image Credit: Polestar ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 74% | Activity: 77% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Iced Retail Spaces:** An opportunity to create unique and experiential retail spaces using ice and snow as building material. - **Circular Materials:** A trend towards using environmentally sustainable and circular materials in the construction and design of structures such as ice buildings. - **Experiential Marketing:** A trend towards creating unique and memorable customer experiences to showcase products or brands, such as an iced car showroom. ### Where This Applies - **Automotive Industry:** Opportunities for automotive companies and dealerships to create unique showroom experiences using ice and snow as building material. - **Event Planning Industry:** Opportunities for event planners to create memorable and unique events using ice and snow structures as the centerpiece. - **Sustainable Design Industry:** Opportunities for sustainable design and architecture firms to incorporate circular materials such as ice and snow in their projects. ## Related on Trend Hunter - [Snow-Constructed Car Showrooms](https://www.trendhunter.com/trends/polestar-snow-space.md) - [Snow-Ready Electric Cars](https://www.trendhunter.com/trends/article-circle.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Sustainable Car Art Installations](https://www.trendhunter.com/trends/we-harvest-wind.md) - [Minimalist Aggressive Electric SUVs](https://www.trendhunter.com/trends/polestar-8-concept.md) - [Weatherized Winter Concept Vehicles](https://www.trendhunter.com/trends/x-snow-speedium.md) - [Performance Electric Concept Cars](https://www.trendhunter.com/trends/polestar-o2.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Scandinavian Electric GTs](https://www.trendhunter.com/trends/polestar-5-grand-tourer.md)