# Luxe Dessert Graphic Footwear ICECREAM Made in Italy Drops Premium Pastel Footwear Options By Amy Duong | Published 2018-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/icecream-made-in-italy References: [highsnobiety](https://www.highsnobiety.com/p/icecream-made-in-italy-drop-1-footwear-release-date-price-info/#slide-14) & [bbcicecream](https://www.bbcicecream.com/) Pharrell Williams' ICECREAM Made in Italy is a brand new luxury line that extends from his two already existing streetwear labels [Billionaire Boys Club](https://www.trendhunter.com/trends/clarks-originals-2) and ICECREAM. The label is comprised of a series of premium clothing, accessories, and footwear options that are as the name suggest, crafted in Marche, Italy. The debut collection dials in on footwear selections, with a series of clothing and accessories set to follow soon after -- there are anticipated t-shirts, socks, hoodies, money trays, skate decks, and a Vermeil Gold ICECREAM charm necklace. The first drop is comprised of two footwear silhouettes -- the Diamond and Dollar sneaker and the [Velour](https://www.trendhunter.com/trends/journal-standard-x-needles) Slip-On shoes. The sneaker is constructed from a Bottalato leather material with leather lacing systems as well. The sneaker sole is [Vero Cuoio](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch) and has embellished graphic details. The Velour Slip-Ons boast the ICECREAM dripping logo and Diamond and Dollar motifs all-over. The collection is set to drop on September 15 online and at the BBC ICECREAM NYC flagship location. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 38% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Luxury Fashion Footwear:** ICECREAM Made in Italy drops a premium footwear line with graphic details and Italian craftsmanship, signaling a trend towards elevated luxury fashion sneaker options. - **Pastel Colorways:** The Luxe Dessert collection features pastels as a key color theme, illustrating a trend towards playful, candy-colored footwear - especially in luxury branding. - **Celebrity Designer Lines:** The launch of Pharrell Williams' ICECREAM Made in Italy label, which extends beyond streetwear to include luxury fashion items, joins a trend of celebrities expanding their personal brands into all aspects of lifestyle products, creating potential disruption in fashion verticals. ### Who This Affects Most - **Luxury Fashion:** The launch of ICECREAM Made in Italy's luxury line showcases a trend towards elevated footwear sophistication and craftsmanship in high-end consumer goods. - **Celebrities and Fashion:** Pharrell Williams' ICECREAM Made in Italy is one of many examples of celebrity designers expanding their personal brands by offering premium fashion options, potentially disrupting traditional perceptions of luxury fashion. - **Footwear Design:** The Luxe Dessert collection from ICECREAM Made in Italy, featuring innovative graphic details and pastel colorways, signals a trend towards playful yet elevated design in footwear. ## Related on Trend Hunter - [Nostalgic Spring-Ready Fashion Capsules](https://www.trendhunter.com/trends/gelato-games.md) - [Dandyism-Inspired Men's Footwear](https://www.trendhunter.com/trends/lv-buttersoft-sneaker.md) - [Italian Leather Sneakers](https://www.trendhunter.com/trends/superstar-lux.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Luxe Streamlined Retro Sneakers](https://www.trendhunter.com/trends/orbit-flash.md) - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [Icy Tonal Sneaker Colorways](https://www.trendhunter.com/trends/ice-studio.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md)