# 90s Knitwear Editorials James Long Directed the Lookbook for the New Iceberg Collection By Riley von Niessen | Published 2016-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iceberg-collection References: [hypebeast](http://hypebeast.com/2016/11/iceberg-luke-storey-2016-fall-winter-lookbook) & [iceberg](http://www.iceberg.com/) For Fall/Winter 2016, a new Iceberg collection was unveiled, as was a lookbook that promotes some of its most unique pieces. Luke Story was the muse of the images -- in which he looked very similar to Kurt Cobain. The apparel that the DJ, model and fashion designer sports reinstates this as well, with styles seemingly taken straight from the [90s](https://www.trendhunter.com/trends/the-october-collection). In addition to a variety of [vibrant knit sweaters](https://www.trendhunter.com/trends/arty-knitwear), the new Iceberg collection incorporates retro sportswear, contemporary workwear, [patchwork jackets](https://www.trendhunter.com/trends/creative-class-uniform) and more. Although the apparel draws prominently from the past, Iceberg manages to infuse it with a modern edge -- refining the cuts and bringing its own sense of originality with contemporary pop culture references. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro Knitwear:** Disruptive innovation opportunity: Create a line of modern knitwear that combines retro styles with contemporary designs. - **Contemporary Workwear:** Disruptive innovation opportunity: Develop a line of workwear that blends retro elements with modern functionality. - **Patchwork Jackets:** Disruptive innovation opportunity: Design a collection of patchwork jackets that incorporate elements of nostalgia and sustainability. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and eco-friendly manufacturing processes in the fashion industry to meet the demand for retro-inspired clothing. - **Textile:** Disruptive innovation opportunity: Develop advanced knitting techniques and technologies to create unique and customizable retro knitwear. - **Retail:** Disruptive innovation opportunity: Curate a retail space that focuses on niche, retro-inspired fashion and accessories for a target audience seeking a nostalgic shopping experience. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [80s Sweater Campaigns](https://www.trendhunter.com/trends/rollneck-sweater.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Alpine Winter Tech Fashion](https://www.trendhunter.com/trends/a-geography-of-time.md)