# Shaved Ice Burgers Burger King Japan's Ice Whopper Comes in Response to Rising Temperatures By Laura McQuarrie | Published 2022-08-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-whopper References: [designtaxi](https://designtaxi.com/news/419909/Burger-King-In-Japan-Introduces-Ice-Whopper-With-More-Ice-On-The-Side/) & [bk-japan.myshopify](https://bk-japan.myshopify.com/)  With temperatures are rising in the summer and people are looking for ways to stay cool, [Burger King Japan](https://www.trendhunter.com/trends/kyoto-whopper) created the Ice Whopper. This version of the [classic burger](https://www.trendhunter.com/trends/japanesestyle-summer-burgers) with a twist features the same flame-grilled patty that people know and love, plus a layer of shaved ice in between other regular toppings. This cooling burger is being offered as part of a limited-edition Summer Love Set, which also includes an Ice Bottle in the form of a frozen bottle of [Coca-Cola](https://www.trendhunter.com/trends/prime-rib-burger). The exclusive Ice Whopper will only be available for a limited time at a pop-up stall at a beach in Kanagawa Prefecture. Beach-goers will need a reservation to secure their cooling burger or combo, which promises to offer plenty of refreshment in the heat. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 60% | Activity: 93% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Summer-themed Fast Food:** Fast food companies can innovate by creating limited-time summer-themed menu items to attract customers looking for refreshing options. - **Combining Hot and Cold Elements:** There is an opportunity to create innovative food pairings by incorporating hot and cold elements, which can add a unique and refreshing twist to classic dishes. - **Pop-up Food Stalls:** Brands can explore the idea of setting up temporary food stalls in popular beach or outdoor locations to create buzz and attract new customers during peak times. ### Industries Being Reshaped - **Fast Food:** Fast food chains should consider incorporating seasonal menu items or limited-time offers to attract customers looking for unique and refreshing options during the summer months. - **Beverage:** Beverage companies can leverage the rising demand for refreshing drinks during the summer by launching limited-edition flavors or packaging that cater to this need. - **Event and Catering:** Event and catering companies can expand their business by providing unique and innovative food experiences in outdoor or beach settings, such as creating pop-up food stalls or serving creative food and beverage pairings. ## Related on Trend Hunter - [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md) - [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md) - [Celebratory Pineapple-Topped Burgers](https://www.trendhunter.com/trends/pine-tsukimi-burger.md) - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md) - [Butter-Soaked Bun QSR Burgers](https://www.trendhunter.com/trends/guilty-butter-burgers.md) - [Japanese-Inspired Fish Burgers](https://www.trendhunter.com/trends/hokkaido-salmon-burger.md) - [Cubed Steak Burgers](https://www.trendhunter.com/trends/steak-sauce-whopper.md) - [Candy-Studded Frozen Desserts](https://www.trendhunter.com/trends/bk-blasts.md)