# Specialized Relief Ice Packs The ICE20 Ice Therapy Wrap Works on Any Part of the Back By Michael Hemsworth | Published 2018-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ice-therapy-wrap References: [gadgetify](http://www.gadgetify.com/ice20/) & [amzn.to](https://amzn.to/2DkhQZL) The ICE20 Ice Therapy Wrap is a contoured solution for those who suffer from back or hip pain to use at home for effective therapy without the need for invasive procedures or medications. The [ice pack](https://www.trendhunter.com/trends/face-dunk) works well thanks to the ergonomic design that places effective cooling relief right where you need it on any part of the back and strapping in place thanks to the [Velcro](https://www.trendhunter.com/trends/cayatch-posture-corrector) supports. The integrated ice bag can be continuously filled with additional ice to prevent you from having to wait for cold packs to freeze, which can take several hours. The ICE20 Ice Therapy Wrap addresses the demand for [contoured pain relief solutions](https://www.trendhunter.com/trends/targeted-pain-relief) that can be performed from home in a noninvasive manner continuously or as required. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Contoured Pain Relief Solutions:** The demand for contoured pain relief solutions that can be performed from home in a noninvasive manner continuously or as required presents disruptive innovation opportunities. - **Ergonomic Design for Targeted Cooling Relief:** The trend towards ergonomic designs for ice packs that provide targeted cooling relief directly to the affected area presents disruptive innovation opportunities. - **Continuous Ice Therapy Wraps:** The growing popularity of ice therapy wraps that can be continuously filled with ice presents disruptive innovation opportunities. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can explore innovative pain relief solutions that offer targeted cooling therapy for various body areas. - **Medical Devices:** The medical device industry can develop ergonomic ice therapy wraps that provide convenient and effective pain relief options for patients. - **Sports and Fitness:** The sports and fitness industry can leverage continuous ice therapy wraps to enhance post-workout recovery and provide targeted pain relief for athletes. ## Related on Trend Hunter - [Heated Therapy Back Wraps](https://www.trendhunter.com/trends/therapy-back-wrap.md) - [Icy Dual-Cooling Neckbands](https://www.trendhunter.com/trends/ice-pack-alternative.md) - [4-In-1 Back Wraps](https://www.trendhunter.com/trends/thermback-led.md) - [Non-Toxic Therapy Packs](https://www.trendhunter.com/trends/hotcold-packs.md) - [Hot-and-Cold Compresses](https://www.trendhunter.com/trends/magic-bag.md) - [Heat-Powered Back Massage Bands](https://www.trendhunter.com/trends/back-core-massager.md) - [Vibrating Pain Relief Wearables](https://www.trendhunter.com/trends/copper-compression.md) - [Targeted Muscle Pain Devices](https://www.trendhunter.com/trends/therabody-recoverytherm-cube.md) - [CBD-Infused Icy Gels](https://www.trendhunter.com/trends/icy-gel.md)